Senior Executive, Account Strategy

Publisher Growth, Taipei



What You'll Do

    • Setup and execution of performance campaigns across SEM, Social and Display/Programmatic
    • On-going optimization to achieve client's KPI target
    • Manages campaign budget spend by implementing relevant bidding strategies and keeping track of budget pacing, updating the strategy, and troubleshoot accordingly
    • Work with the Senior Execs/Specialists to execute multi-channel strategies
    • Notify Manager of any account issues when budget and bid pacing, including major volume or cost shifts
    • Produce and develop reports on monthly campaign performance, audiences, creative analysis, and cross channel attribution - update client performance reports, analyze and format data, supply insights and commentary
    • Assist Sr. Executive and Manager in the preparation and rationale of paid media recommendations and new tactics
    • Produce case studies and best practices on campaigns that best utilized data/research products.
    • Maintain effective relationships within the team and business unit, working with the AS / IM team to support the DM sales team on account management on a day to day basis
    • Work with the PG team to establish PMP solutions
    • Handle multiple projects simultaneously and manage various accounts in a timely and professional manner


Who You Are

    • 1-3 years relevant campaign management experience
    • Knowledge on Google Ads, Facebook Ad Manager and DV360
    • Must Familiar with Social Media Channels, (Facebook, Instagram, YouTube, KOLs)
    • Able to produce high quality work within a fast paced, dynamic environment
    • Excellent verbal and written communication skills in English and Mandarin
    • Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
    • Develops knowledge of client's business, competition and latest industry news and trends