Senior Executive, Influencer Marketing

We are seeking a Senior Influencer Marketing Executive to develop campaigns, manage KOL relationships, create content, analyze performance, and drive brand growth.

What You'll Do

• Develop and execute strategic influencer marketing initiatives across Digital, PR, influencer, and social media channels to enhance brand awareness.
• Plan and implement media and influencer strategies, ensuring alignment with business goals.
• Collaborate with internal teams to support pitching efforts and maximize campaign effectiveness.
• Identify, recruit, and cultivate relationships with KOLs and influencers across Hong Kong and Mainland China, building and maintaining a robust influencer database.
• Oversee end-to-end influencer campaign management, from ideation to execution and performance tracking.
• Lead content development, including brainstorming, creation, and delivery of compelling influencer-driven content.
• Conduct ongoing market research to identify trends and new opportunities for influencer partnerships and program expansion.
• Establish and maintain long-term relationships with influencers to drive brand engagement and business growth.
• Monitor campaign performance, analyze key metrics, and optimize ROI in collaboration with the Sales team.
• Stay ahead of industry trends by conducting regular competitor and market analysis.

Who You Are

• Fluency in English (both spoken and written) is required. A full-time bachelor’s degree or higher is preferred.
• Minimum of 3 years of experience in marketing, with a solid understanding of marketing theories and methodologies. Experience in multinational tech companies is a plus.
• Strong strategic and planning skills, a proven track record of successful marketing campaigns.
• Experience in planning and executing large-scale events, with the ability to thrive in a fast-paced environment.
• Familiarity with new media tools and content creation capabilities.
• Data-driven mindset with strong analytical skills.
• Expertise in overseas social media, PR, media planning, and marketing strategies.
• Proficiency in new media tools and content creation.
• Strong communication and coordination skills to effectively collaborate with KOCs, KOLs, and with internal and external teams.

Why You'll Love It

• Competitive Salary 
• Performance Review (twice per year) 
• Performance Bonus
• Annual Leave: 14 days and other special leaves
• Opportunity to learn and work with the most advanced advertising technology platforms 
• Work in a professional, active, international and dynamic environment