Career

Senior Executive, Strategic Planning

Strategic Planning, Bangkok

Clarify and analyze briefs handed by Account Management team in order to understand business challenges, and goals in order to develop the proposal that serves the objectives of the client
Responsible for Strategic Planning, depending on the requirements of each campaign
Research, Analyze, and Make use of consumer insights and market landscape related to the brief provided by clients ensuring all executions idea align with strategy
Familiar with digital communication strategy, online media strategy
Develop compelling presentation slides and present them to internal teams and clients
Plan the use and allocation of the online media budget in order to estimate the most impactful media KPI
Work with AE, Creative planners, and Biddable/Media Buyer teams to develop and deliver the proposals
Attend the meeting with clients to present the strategy and give insightful consultations

Bachelor’s Degree in advertising, communication arts, marketing, digital media, or a related field
3 years experience of Strategic Planning or related field
Have basic knowledge and passionate of Influencer Marketing
Understanding of digital landscape and key measurement metric and able to suggest tracking mechanism to ensure business result of each proposal
Strong presentation/communication skill is a MUST
Understanding measurement metrics for different type of campaign
Strong analytical skills and ability to mine large sets of data for actionable insights
Able to work well under pressure and a tight schedule
Good communication skill in Thai and English is a plus