Career
Ads Optimization Executive
Social Media Marketing, Bangkok
As an Ads Optimization Executive, you will be responsible for driving the success of client digital advertising campaigns across various platforms (Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, etc.). You will work closely with internal and external teams to develop and execute effective media strategies, monitor campaign performance, optimize delivery, and provide valuable insights to clients. Your ability to understand the marketing funnel, leverage data-driven insights, and build strong client relationships will be essential in achieving campaign objectives and driving business growth.
What You'll Do
- Develop and execute comprehensive digital advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, and others.
- Monitor campaign performance closely to ensure compliance with contractual obligations and identify areas for optimization.
- Conduct in-depth data analysis to optimize campaign delivery, improve performance, and maximize ROI.
- Leverage data-driven insights to provide strategic recommendations and recommendations to clients.
- Prepare detailed campaign reports and resolve any discrepancies or issues that may arise.
- Collaborate with Media Planners to create insightful client reports and address discrepancies.
- Work closely with Sales, Creative, Media Planning, Account Management, and Engineering teams to resolve creative issues, pacing deficiencies, and client concerns.
- Represent the agency in client meetings, providing expert media strategy and digital consultation.
- Strengthen existing client relationships and identify opportunities for upselling and cross-selling.
- Support internal and external teams on new initiatives and projects.
Who You Are
- Bachelor's Degree
- Excellent command of English and Thai
- 1.5+ years of experience in digital advertising agencies or ad tech companies
- Proven experience in communicating effectively with clients and building strong relationships
- Demonstrated ability to set up and manage successful online advertising campaigns
- In-depth knowledge of major ad platforms, Google Analytics, Google Tag Manager, and other relevant tools
- Practical experience with search, display, social, and video advertising platforms (at least 2 platforms)
- Proactive learner with a strong adaptability skill set
- Understanding of the marketing funnel and ability to adapt to different online ad platforms
- Ability to propose effective campaign strategies by selecting the right platforms, objectives, and creatives
- Proven ability to manage campaigns, optimize performance, and analyze and compare different platforms
- Strong sales and persuasion skills
- Excellent proposal writing and recommendation skills
- Experience in Performance ad marketing (Lead gen on website, Web e-commerce, drive ROAS, CPAS, Shopping ad, etc.) is a plus
Why You Will Love It
- Competitive Salary
- Performance Review ( 2 times per year )
- Performance Bonus ( 1 time per year from 0.5-month to 3-month salary amount )
- Annual Paid Leave
- Compassionate Leave
- Health Insurance
- Social Security
- Discount for Fitness Gym at EmQuartier
- Monthly Birthday Celebration
- Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
- Creative office at EmQuartier
- Work in professional and dynamic environment
- Good chance to explore new trends in a digital market
- Opportunity to learn most advanced advertising technology platforms
- No fixed day for promotion - Perform well and get promoted anytime!