AnyMind Group launches AnyAI Video to help brands combine AI-generated content and creator content across social commerce

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of AnyAI Video. Built on top of the company’s AI and data utilization platform, AnyAI, AnyAI Video is designed to help marketers and enterprises produce high-quality, data-driven AI-generated content (AIGC) at scale, while strengthening AnyMind Group’s broader social commerce ecosystem.

By leveraging AI agents and optimizing content production workflows, AnyAI Video enables scalable, high-volume content generation with greater efficiency and quality, while improving the consistency, relevance and quality of video output across campaigns, products, channels and markets.

Rather than producing video content solely to drive conversions, AnyAI Video generates AIGC informed by strategic planning grounded in platform insights and market intelligence. including product explainers, comparisons and reviews, and step-by-step tutorials, frequently asked question content, and other formats designed to support product education, consideration and conversion across social media and e-commerce platforms.

The launch of AnyAI Video comes as social media, creator content, live commerce and e-commerce become increasingly interconnected. Marketers are under growing pressure to produce a wider variety of video content across the full customer journey, while ensuring that each piece of content is consistent with brand strategy, platform behavior and consumer intent.

AnyMind Group’s approach to AIGC is not to replace the role of creators or produce AI-generated content just to pursue conversions. Instead, the company sees content generated by AI as a complementary layer within the social commerce ecosystem. Influencer-generated content continues to play an important role in awareness, storytelling and trust-building, while AI-generated content can help brands scale product education, consideration and conversion-focused content with greater speed, consistency and efficiency.

Akinori Kubo, Managing Director, Global E-Commerce, AnyMind Group, said: “Together with AnyLive, we’re looking to help brands maximize their overall AI generation and content strategies across multiple consumer touchpoints. This includes AI-generated short-form videos for social and e-commerce platforms, AI-powered livestreaming for real-time engagement and conversion, and influencer marketing for creator-led storytelling and trust-building. By combining these layers, brands can create a more consistent content strategy across awareness, consideration and conversion, while driving more effective marketing outcomes.”

By combining AnyAI Video with AnyMind Group’s wider social commerce infrastructure, marketers can build a more integrated engine to continually attract, educate, convince and convert consumers. This includes:

• AnyAI Insights, which automates the transformation of social media and e-commerce conversations and data into actionable marketing strategies, including category entry points and whitespaces
• AnyTag, to discover, activate, manage, track and attribute influencer marketing campaigns that complement AIGC
• MISM, for a stock library or custom production of human vertical, short-form video content
• AnyLive for AI-powered live commerce and human-led live commerce
• AnyX for multi-channel e-commerce management
• AnyLogi for fulfillment
• And AnyAI OMO to measure the spillover effects of online promotional activities on offline retail store sales

Together, these offerings enable enterprises to move from one-off content production to a more continuous, data-informed content engine. Marketers can identify what consumers care about, generate video content based on those insights, distribute content across social and commerce channels, measure performance, and feed those learnings back into future content production and optimization.

In a recent deployment of AnyAI Video for BONCEPT, a Korean skincare and cosmetics brand by TONYMOLY in Vietnam, the brand used a combination of creator-led content, AI-generated videos and livestreaming to increase content volume, expand reach and guide consumers from discovery to conversion. Through AnyAI Video, BONCEPT was able to produce an average of 50 content assets per month, allowing the brand to maintain a steady flow of TikTok-native content whilst optimizing content production costs and resource requirements. AI-generated videos contributed close to 10% of BONCEPT’s e-commerce GMV in Vietnam for the month, while the broader campaign demonstrated how AIGC can complement creator content across the consumer journey. The brand also tapped into a mix of human-led and AI-led livestreams to expand customer touchpoints and create a more consistent content experience across social and commerce channels.

AnyAI Video is part of a string of recent AI-native solutions launched by AnyMind Group, starting in 2024 with the launch of AnyLive, and more recently AnyAI OMO. The company has also launched AI-native features on its various platforms, such as customer service agents on AnyChat and agentic AI-powered ad optimization and reporting on its publisher growth platform AnyManager. In June 2026, the company announced the establishment of its AI R&D hub in Hangzhou, China.