From July 31 to August 2, 2026, AnyMind Group exhibited at the 23rd China International Digital Interactive Entertainment Exhibition (ChinaJoy 2026), held at the Shanghai New International Expo Centre.

This year, our booth was located in BTOB Hall W4 (Booth W4-D202) and served as a cross-border hub, bringing together game publishers, developers, and creators to explore international gaming expansion, and modern social commerce applications.

Booth Highlights: Strategic Co-Exhibition with REJECT

A major highlight of our booth this year was a dedicated IP and gaming brand showcase zone with REJECT, a Japanese esports brand and gaming intellectual property (IP) holder. REJECT manages a high-value roster of competitive e-sports athletes, digital content creators, and VTubers among Gen Z audiences—boasting icons like Daigo Umehara and Dep, and selected as one of only 40 global clubs in the EWC Foundation Club Partner Program.

The joint showcase attracted strong interest from visitors and industry peers across APAC. Given REJECT’s strong influence in youth culture and gaming, attendees engaged in dynamic discussions on how AnyMind’s infrastructure supports REJECT’s expansion and how game developers can leverage this model for localized entry into different markets.

Demonstrating AnyMind’s Platforms and Core Capabilities

Throughout the event, our team hosted 1-on-1 consultations demonstrating how AnyMind’s Business-Process-as-a-Service (BPaaS) model empowers cross-border growth and social commerce execution across regional markets:

• AI & Data Intelligence (AnyAI): Powered by our Hangzhou AI R&D Hub, AnyAI is our proprietary AI and data platform that transforms audience, creator, and campaign performance data into actionable business strategies.
• Creator Growth & Monetization (AnyCreator): Demonstrating how the creator-facing app drives talent engagement and data collection, giving brands direct access to active regional creators and verified performance metrics.
• Influencer Marketing & Analytics (AnyTag): Showcasing data-driven creator discovery, audience insights, and campaign execution across APAC markets to connect publishers with high-converting talent.
• 15-Market Localized Execution: Highlighting how our local teams across APAC execute end-to-end campaign strategies, bridging inbound expansion into Japan and outbound growth for regional publishers through integrated marketing and cross-border commerce support.

Looking Ahead: Unlocking Infinite Possibilities in Cross-Border Commerce

Our partnership with REJECT this time at ChinaJoy 2026 highlights AnyMind’s ability to support cross-border growth in both inbound and outbound directions, whether for gaming companies, IP holders, or commercial brands:

• Inbound Strategy: Supporting overseas game developers and brands to establish a presence in different regions through localized marketing, creator networks, and strategic local IP partnerships.
• Outbound Growth: Empowering regional IP, esports talent, and brands to extend their digital reach, engage overseas fanbases, and grow commercial channels across different markets.

Moving forward, AnyMind Group will continue leveraging our capabilities and 15-market network resources to empower enterprises across all sectors to expand seamlessly across borders.

Connect with Us

We extend our sincere gratitude to everyone who visited Booth W4-D202 and connected with our team in Shanghai!

If you were unable to meet us on-site or would like to explore how AnyMind Group can support your cross-border expansion, reach out to us at https://anymindgroup.com/contact/ to discover how we can drive your growth in the digital economy.

Stay tuned for more innovations and events through our official channels!