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AnyMind Group at DATE (Discover Advanced Trends in E-economy) Summit 2019

The DATE (Discover Advanced Trends in E-economy) Summit 2019 gathers global leaders across eight countries to discuss six key trends around digital commerce today. Covering topics around 5G, blockchain, digital entertainment & social media, retail and AI, the conference brings key insights across the technology landscape.

Held in Taipei, Taiwan, DATE Summit 2019 was organized by Taiwan’s Bureau of Foreign Trade and Taiwan External Trade Development Council.

Kosuke Sogo, CEO and co-founder of AnyMind Group started the day with a keynote about digi

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AnyMindGroup

Sep 20, 2019

AnyMind Group at Digital Transformation Trends Forum 2019

In early September, AnyMind Group’s Global Managing Director of CastingAsia Creators Network, Siwat Vilassakdanont, took to the Digital Transformation Trends Forum 2019 stage in Taipei, Taiwan, to share more about how key technological transformation trends will impact the influencer marketing industry.

With the theme for this year’s Digital Transformation Trends Forum being “Across & Beyond”, and organized by Telecom Technology Center, the event aimed to drive discussions around trends, market strategy and integrations to transform cross-border bre

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Influencer Marketing

Sep 12, 2019

Three Reasons Why Influencer Marketing Campaigns Typically Fail and How to Address Them

In today’s competitive sphere of influencer marketing, it’s important for marketers to know what kind of metrics are going to have the most impact on ROI. Evaluating and weighing upon less impactful metrics will not only sway the calculations of ROI in the wrong direction but could possibly divert marketers in the opposite direction of ever experimenting with influencer marketing again. Let’s take a look below at a few reasons why influencer marketing campaigns typically fail in the eyes of marketers and audiences.

Relying on the wrong metrics

Over the

Blog

AnyMind Group

Sep 9, 2019

#AnyMindFamily Stories – It’s all about dedication: Tripti Chaudhary on experience, commitment and adaptability

Inspired by two leaders of AnyMind Group, Kosuke Sogo and Otohiko Kozutsumi, I decided to join the company as the third employee back in 2016.

I am Tripti Chaudhary, Regional Deputy Head from the Strategic Initiatives department of AnyMind Group.

Graduating as a communications management student, my specialization and passion was (and still is) in advertising. When I started off, I was handling a variety of roles which included corporate strategy, recruitment, sales enablement, and sales, along with strategic planning for campaigns. Over time, I realiz

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AnyMind Group

Sep 9, 2019

#AnyMindFamily Stories – Your passion will lead you to success : Thai Tien Trinh on chasing dreams and learning

Greetings all! My full name is Thai Tien Trinh, or you can call me by my nickname, Mau. I started my journey at AnyMind Group in early 2018. I am now a Senior Executive for the Publisher Engagement team at AnyMind Group’s office in Ho Chi Minh City, Vietnam.

Choose your dream, don’t chase after it

Prior to joining AnyMind Group, I dedicated most of my time to different organizations and projects to promote youth development. Ever since my first year at university, I have been a member of AIESEC, the world’s largest student-run organization. During my t

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Influencer Marketing

Sep 4, 2019

CastingAsia is at it Again! DAAT DAY 2019

CastingAsia Joins DAAT DAY 2019

Digital advertising, influencer marketing, current and future outlooks of the industry, guest speakers from various verticals and more, were featured at this year’s DAAT DAY. CastingAsia was fortunate enough to represent its business and have a booth at the event that took place on 29 August 2019 at the Bangkok Convention Centre at Central World shopping plaza. Our representatives from the Bangkok office were ready and standing by to educate and inform event attendees and visitors to our booth about our various influencer

Jun 21, 2019

บล็อก

AnyMind Group at DATE (Discover Advanced Trends in E-economy) Summit 2019

AnyMind Group at Digital Transformation Trends Forum 2019

Three Reasons Why Influencer Marketing Campaigns Typically Fail and How to Address Them

#AnyMindFamily Stories – It’s all about dedication: Tripti Chaudhary on experience, commitment and adaptability

#AnyMindFamily Stories – Your passion will lead you to success : Thai Tien Trinh on chasing dreams and learning

CastingAsia is at it Again! DAAT DAY 2019

AnyMind Group at Digital Transformation Trends Forum 2019

Three Reasons Why Influencer Marketing Campaigns Typically Fail and How to Address Them

#AnyMindFamily Stories – It’s all about dedication: Tripti Chaudhary on experience, commitment and adaptability

#AnyMindFamily Stories – Your passion will lead you to success : Thai Tien Trinh on chasing dreams and learning

CastingAsia is at it Again! DAAT DAY 2019

[Event Report] Global Startup Conference vol.01 ~ Next Silicon Valley ~

3 ways influencer marketing can be better tied into advertising

Empowering professionals, businesses and industries in Hanoi for greater growth

Outbound marketing in Taiwan through influencer marketing

Spark Your Culture – AnyMind Group all-hands meeting, July 2019

#AnyMindFamily Stories – MNC to startup: Devi Aprilia on experience, commitment and adaptability

AnyMind Group at TechSauce Global Summit 2019

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