AnyMind Group, an end-to-end commerce enablement company, has today announced that it has supported Japanese D2C brand &RSON for the launch of their latest product line. &RSON was able to tap on a suite of platforms within AnyMind Group’s Brand Commerce offering, including AnyFactory (manufacturing), AnyShop (e-commerce), AnyLogi (logistics) and AnyChat (conversational commerce).
The new product line is developed separately from other collections, was created to commemorate the brand’s first anniversary and is named &RSON STANDARD. This product line consists of daily wear, and at launch will have five items including t-shirts, shorts, a cap and sandals. All products will go on sale on the official &RSON online store at 7:00 p.m., 14 August 2022.
A year ago on 14 August 2021, the official &RSON online store was launched and, within the first hour, sold out all its available inventory, surpassing sales of ¥13 million in just that hour.
■&RSON STANDARD launch products
&RSON STANDARD T-SHIRTS(WHITE)