AnyMind Group supports Japanese D2C brand &RSON to launch new product line

AnyMind Group, an end-to-end commerce enablement company, has today announced that it has supported Japanese D2C brand &RSON for the launch of their latest product line. &RSON was able to tap on a suite of platforms within AnyMind Group’s Brand Commerce offering, including AnyFactory (manufacturing), AnyShop (e-commerce), AnyLogi (logistics) and AnyChat (conversational commerce).

The new product line is developed separately from other collections, was created to commemorate the brand’s first anniversary and is named &RSON STANDARD. This product line consists of daily wear, and at launch will have five items including t-shirts, shorts, a cap and sandals. All products will go on sale on the official &RSON online store at 7:00 p.m., 14 August 2022.

A year ago on 14 August 2021, the official &RSON online store was launched and, within the first hour, sold out all its available inventory, surpassing sales of ¥13 million in just that hour.

■&RSON STANDARD launch products

&RSON STANDARD T-SHIRTS(WHITE)

A luxurious feeling t-shirt with the &RSON logo on the left chest.

Price: ¥5,800 (tax included)
Color: White
Size: S, M, L


&RSON BIG LOGO T-SHIRTS (BEIGE×BLACK)

Simple yet luxurious oversized t-shirt with an embroidered &RSON logo on the chest.

価格：5,800円（税込）
カラー：BEIGE×BLACK
サイズ：S,M,L

&RSON DRY SHORTS(BLUE GRAY)

くすみブルーの生地に＆RSONのロゴをあしらったバスケットボールパンツ。
撥水性の高いナイロン素材でスポーツシーンに最適。

価格：7,900円（税込）
カラー：BLUE GRAY
サイズ：S,M,L

&RSON RETRO BUCKET HAT(BEIGE)

Retro-designed bucket hat with &RSON logo on beige fabric.

Price: ¥5,500 (tax included)
Color: Beige
Size: Free-sized


&RSON SANDAL(BEIGE)

Sandals with a simple design that are easy to use for a short outing or as a fashion item. They are firm, thick, and comfortable to wear with a good fit.

Price: ¥4.900 (tax included)
Color: Beige
Size: S, M, L