AnyMind Group to power global expansion of lifestyle brand Rosy luce

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, today announced that lifestyle brand Rosy luce, directed by Japanese artist Tomomi Itano and operated by Rosy luce Co., Ltd., will leverage its proprietary platforms across its business supply chain and for global expansion.

Through this partnership, AnyMind Group will provide comprehensive support across Rosy luce’s e-commerce and marketing operations. Leveraging AnyMind’s suite of proprietary platforms, including AnyX (e-commerce management), AnyTag (influencer marketing), AnyLogi (logistics management), and AnyLive (AI-powered live commerce), the company will enable data-driven brand management spanning online store operations, social media analytics, inventory and logistics management, and TikTok Shop launch and operations. The company will also support Rosy luce’s market expansion by providing multilingual social media and live commerce solutions powered by generative AI.

Tomomi Itano, Brand Director of Rosy luce, said: “My vision has always been to take the philosophy behind Rosy luce beyond Japan and share it with the world. This partnership with AnyMind represents a new challenge to accelerate that journey with a partner that has extensive global expertise. By combining our brand’s vision with AnyMind’s technology and network, I believe we can achieve growth at an unprecedented speed and scale. Our mission is not simply to provide clothing. The name Rosy luce embodies the belief that every woman can bloom beautifully in her own timing, like flowers shining in full bloom. Whether it’s marriage, childbirth, raising children, or pursuing a career, women should not have to give up one for the other. We want to create products and experiences that empower women to choose happiness on their own terms—and now, extend that mission to the world.”

Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “Rosy luce is now entering its second phase of growth. Through this partnership, we will go beyond conventional sales promotion support to provide a next-generation brand growth strategy driven by technology and data. Together, we aim to create a model for Japanese D2C brands to scale globally, blending Rosy luce’s unique worldview with our technology.”