AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that Nutrifood, a producer of nutritious food and beverages, has selected the company as its official business-to-business (B2B) distributor in Indonesia. The move aims to expand Nutrifood’s distribution reach and enhance product accessibility on Shopee Mart Indonesia, ensuring optimal product availability for business partners and entrepreneurs.
Nutrifood will tap on AnyMind Group’s capabilities to manage B2B distribution on Shopee Mart, including its proprietary e-commerce management platform, AnyX, to streamline store operations and analytics. AnyMind Group will also provide Nutrifood with solutions such as store operations, customer service, inventory management and upfront payments for targeted promotions.
Tatum Kembara, Managing Director of E-Commerce Enablement, AnyMind Group, said: “We are very excited to be part of Nutrifood’s expansion in the B2B segment. With our network and technology, we are confident in delivering added value to their distribution, making it more effective and efficient.”
This collaboration marks the commitment from both companies to enhance the digital ecosystem for the nutrition and health industry, whilst strengthening Nutrifood’s online market penetration, ensuring greater accessibility and convenience of high-quality Nutrifood products easily through online channels.
