AnyMind Group partners with NDSoft and NextPaper to launch fully automated ad solution for over 3,300 media companies in Korea

AnyMind Group[TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced a strategic partnership with South Korea-based NDsoft and NextPaper to launch a fully automated advertising solution tailored for media companies, delivered through NDSoft’s content management system (CMS). The new solution will enable publishers to easily serve banner and video ads along with automated invoicing through the NDSoft CMS.

The collaboration will integrate AnyMind’s proprietary publisher platform, AnyManager, into NDSoft’s CMS via API, streamlining key functions such as ad registration, delivery, and revenue tracking. This solution empowers media companies, including those without dedicated ad operations teams, to run high-quality ad placements effortlessly, enhancing both workflow efficiency and advertising revenue.

“Our goal is to help every publisher, regardless of size, access the most advanced ad technologies with minimal technical lift,” said Hitoshi Maruyama, Managing Director of Publisher Growth at AnyMind Group. “Through this partnership, we are embedding our video ad solutions directly into NDSoft’s CMS, allowing for more personalized and effective advertising based on viewer preferences.”

Chris Yu, Senior Manager of Publisher Growth, Korea, AnyMind Group, added: “This collaboration marks a significant milestone for us in South Korea. Together with NDSoft and NextPaper, we’re creating a scalable, automated ad platform and CMS that unlocks greater revenue potential for publishers.”

NextPaper, a Google Certified Publishing Partner (GCPP) with deep expertise in news media monetization, also joins the partnership to provide advanced ad management and optimization capabilities. The company has been recognized for its contributions to the Google News Initiative (GNI) in 2023 and 2024.

NDSoft is a leading provider of digital news solutions in South Korea, bringing over 25 years of experience and a network of more than 3,300 media organizations. By embedding the joint solution into its CMS, NDSoft offers its clients the ability to run premium ads without the need for complex integrations or manual processes.

The automated ad platform is scheduled to officially launch in May 2025. Following the rollout, AnyMind, NDSoft, and NextPaper will continue to enhance the platform based on publisher feedback – supporting media companies of all sizes in driving sustainable digital advertising revenue.