McCormick Boosts Thailand E-commerce Sales by 206% year-on-year with AnyMind Group

AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, has announced that McCormick, an American seasoning and spice brand, achieved a remarkable 206% year-on-year increase in e-commerce marketplace sales in Thailand (January to October 2024 versus January to October 2025) through the utilization of AnyMind Group’s AnyX platform. McCormick’s products are distributed in Thailand by Sino-Pacific Trading (Thailand) Co., Ltd.

With over 130 years of history and a presence in more than 170 countries, McCormick is renowned for high-quality spices, sauces, and seasonings that elevate culinary experiences worldwide.

Due to the highly competitive market for seasoning and spices, particularly on e-commerce platforms, McCormick needed a partner capable of providing actionable insights, continuous optimization, and data-driven strategies to boost performance on major e-commerce platforms like Shopee and Lazada.

AnyMind Group delivered end-to-end e-commerce support for McCormick in Thailand through:

AnyX: For the centralization of channel data to derive a clear overview and operational efficiency in managing inventory, orders, marketing campaigns, and customer service.

McCormick also tapped into AnyMind Group’s in-market expertise to analyze data, plan strategies, and optimize campaigns in real time, driving measurable improvements in store performance.

Key Results (January-October 2024 vs. January-October 2025)

• GMV grew 206%, showing strong overall year-on-year sales growth.
• Orders increased 177%, reflecting higher year-on-year customer demand and better order conversion.
• Visitor purchase rate improved from 4.7% in 2024 to 6.79% in 2025, a +40% increase, with more visitors completing purchases, indicating clear improvements in user efficiency and store performance.



Parinya Saengpetchprasert, Head of E-Commerce, LS Commerce, said: “Initially, we only expected basic store management and advertising support. The AnyMind team exceeded expectations with in-depth analytics, strategic advice, and clear communication. We witnessed continuous growth in sales and ROI while gaining insights into consumer behavior.”