AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of D2C apparel brand Lantinam by Japanese actress, model and former Nogizaka46 member Sayuri Matsumura. The first product lineup includes three dresses and a parasol, which will be available on the official Lantinam online store from 8:00 p.m. on 10 June 2022.
Matsumura was able to leverage various platforms by AnyMind Group including AnyFactory, AnyShop, AnyLogi and AnyChat, to create and power the launch of Lantinam and the brand’s products.
Sayuri Matsumura was a popular member of Japanese female idol group Nogizaka46, and is currently a regular model for BAILA and an actress who has appeared in various television dramas and movies. The Lantinam brand will feature daily dresses designed to “dramatically color your everyday life.” The name “Lantinam” was derived from the lantana flower, which in Japanese means “seven changes” as it constantly blooms and changes colors as it matures. The meaning behind the brand expresses the idea that every person who wears the brand’s dresses is a person whose charm blooms at any given moment.
The product lineup at launch includes three one-piece dresses and a parasol that can be used on both rainy and sunny days. Each dress is designed for lunch, afternoon tea and evening wear, with a storyline tied to the time of a certain day. These items are designed to bring out a person’s charm and enhance their style.
Lantinam product lineup
12:00 Lunch/ Mermaid Knit Dress
Designed to be worn for lunch, this knit dress has a mermaid silhouette that enhances the wearer’s personal style.
Price: ¥12,000 (tax included) / Color: Saddlebrown & Skyblue / Size: Free
15:00 Afternoon tea / Floral Dress
Designed for afternoon tea at a girl’s party. The bow tie ribbon gives a classical feel to this floral print dress.
Price: ¥18,000 (tax included) / Color: Beige & black / Size: Free
18:00 Dinner / 2way Lace Lady Dress
Designed to be worn for dates or dinners, this tiered dress is sophisticated and includes detachable gloves.
Price: ¥18,000 (tax included) / Color: Beige & black / Size: Free/p>
An umbrella in Lantinam’s brand colors that can be used on rainy or sunny days.
Price: ¥3,300 (tax included) / Color: Pink
The first 100 customers that purchase over ¥40,000 (tax included) or more will receive a Lantinam Card Book autographed by Sayuri Matsumura.
On the launch of her brand, Matsumura said: “I am pleased to introduce you to Lantinam. I have worn many outfits as a member of Nogizaka46 and in my other works, and clothes are like magic dresses for me. I would like to also make such wonderful clothes, and at Lantinam, we make clothing that match the time of the day and the various situations we encounter at those times. It would be easier to imagine the clothing when I would wear it, and can then quickly go out with a dress that suits my style.”