AnyMind Group and D ONE D Company Limited celebrate Hone-Krasae surpassing 10 million YouTube subscribers

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that Hone-Krasae, a leading Thai news program operated by Dee Kuen Dee Won Co., Ltd., has surpassed 10 million subscribers on YouTube and received the platform’s Diamond Creator Award. AnyMind Group has worked with the program for more than three years, since 2023, to manage and accelerate the growth of its social media channels.

Hone-Krasae is one of Thailand’s leading news programs, with a nationwide audience. In parallel with its television broadcast, the program is livestreamed on YouTube. Its team works with AnyMind Group to extend the life of content after each broadcast, including editing key moments into short highlight clips for social media that encourage audiences to watch the full-length videos. Content is also optimized for the interests and viewing behavior of users on each platform.

AnyMind Group supports the program’s Facebook and YouTube channels by combining technology and in-depth data analytics with strategy and end-to-end operational optimization. These efforts contributed to more than 300% growth in total views across Facebook and YouTube and over 400% growth in revenue across both platforms, when comparing 2022 to June 2026.

In addition, as an official partner of YouTube and Meta, AnyMind Group supports the protection of Hone-Krasae’s content rights and copyrights. This includes addressing unauthorized reuploads and preventing parties from misusing the program’s name for commercial gain, helping to protect both the brand and viewers from non-original or misleading content.

Kanchai Kamnerdploy, host of Hone-Krasae and owner of Dee Kuen Dee Wan Co., Ltd., said: “While ‘Hone-Krasae’ is a widely recognized news program and is broadcast on a major television channel, growing on social media requires us to use back-end data to truly understand what online audiences are interested in. Those insights help us shape content for viewers on each platform. AnyMind Group has supported us in managing and accelerating growth across Facebook and YouTube, including subscriber growth, video views and revenue, through a strong data-led approach.”

Takahiko Iwabuchi, Country Manager, Thailand, AnyMind Group, said: “We are honored to have contributed to the success of ‘Hone-Krasae,’ a widely recognized and popular program that consistently delivers valuable and engaging content to its audiences. By combining high-quality content with data-driven insights into audience characteristics and interests, the channel has sharpened its strategy and accelerated its growth. We remain committed to helping creators and media companies unlock greater potential through our technology, expertise and support across multiple channels.”

Beyond channel management to grow subscribers, views and creator revenue, AnyMind Group also connects creators with leading brands through platforms such as AnyCreator and AnyTag, its influencer marketing platform.