AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the release of its inaugural Asia E-Commerce Landscape Report. The report highlights the most popular e-commerce platforms in major East and Southeast Asian markets, such as Shopee, Lazada, Zalora, and Rakuten. It also examines leading social commerce platforms, including TikTok Shop, LINE, and Xiaohongshu, providing valuable insights for brands and businesses to seize opportunities and stay updated in this rapidly evolving digital economy.
Asia’s e-commerce market is experiencing remarkable growth, driven by technological advancements and shifting consumer behaviors. This report compiles insights from leading data platforms, spotlighting the most popular e-commerce platforms among local consumers across East Asia (Japan, China, South Korea, Hong Kong, Taiwan) and Southeast Asia (Vietnam, Thailand, Indonesia, Malaysia, the Philippines, Singapore). It follows AnyMind Group’s reports: the Southeast Asia E-Commerce Landscape report and the East Asia E-Commerce Landscape report, as the third installment of this e-commerce report series.
East Asia: Diverse Platforms and Intense Regional Competition
In East Asia, e-commerce platforms are highly diverse, featuring both global and local players:
- Japan: Amazon leads the market, followed closely by Rakuten and Yahoo Shopping. The entry of Temu in 2023 saw rapid growth for the platform, introducing a new major player to the market.
- China: Giants like Taobao, Douyin, Pinduoduo, Xiaohongshu, and JD.com dominate the landscape, with content-driven e-commerce quickly catching up to traditional models.
- South Korea: Coupang maintains a commanding 61% market share, renowned for its fast delivery services. Meanwhile, Naver, integrating multiple services, has become a key gateway for online shoppers, reflecting consumer demand for convenience and centralized information.
Southeast Asia: Mobile-First Strategies and the Rise of Social Commerce
Southeast Asia’s e-commerce market thrives on mobile-first strategies, fueled by consumer reliance on mobile devices. The line between social networking and shopping continues to blur, driving the rise of social commerce:
- Shopee: Dominates in Vietnam, Thailand, Indonesia, Malaysia, Singapore, and the Philippines, maintaining its leadership position.
- Lazada: Leverages strong logistics services and AI technologies to enhance the customer experience, securing its position as the second-largest e-commerce platform in Southeast Asia.
- TikTok Shop: Combines short videos, live streaming, and e-commerce to create an engaging, entertainment-driven shopping experience. It has gained immense popularity among younger consumers, emerging as a major online shopping platform in markets such as Indonesia, Thailand, and Vietnam, posing strong competition to traditional e-commerce players.
For details of Asia’s e-commerce landscape and social commerce trends, please download the Asia E-Commerce Landscape Report today to access the full analysis.
