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AnyMind Group

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AnyMind Group expands into Shenzhen

The company will first provide its offerings to app publishers including the AnyManager platform, and businesses in Mainland China looking at cross-border expansion

AnyMind Group, an end-to-end commerce enablement company, has today announced the opening of a branch office and commencement of operations in Shenzhen, China. Ben Chien, AnyMind Group’s Managing Director of Greater China, will oversee the Shenzhen office and lead the team there.

The company will initially roll out its offerings for mobile app publishers, including the AnyManager platform. It will subsequently provide a broader suite of its tools and solutions to enterprises, publishers and content creators in the region, from e-commerce (AnyX) to influencer marketing (AnyTag), and more, once integrations with local platforms have been established. With AnyMind Group having already-established offerings and integrations across Asia, the company can also provide immediate support for enterprises and publishers in Mainland China looking to expand overseas.

AnyMind Group’s Shenzhen office will also provide additional means for the company to hire engineering and product development talent from Mainland China. They can decide to be situated across the company’s four engineering hubs including Tokyo, Bangkok, Ho Chi Minh City and Bangalore, joining the company’s multinational development team of 20 nationalities from Asia, MENA, Europe and Latin America.

On AnyMind Group’s expansion into Shenzhen, Ben Chien, Managing Director of Greater China, AnyMind Group, said: “We’re well-positioned to meet the unique needs of app publishers in Mainland China, where monetization is not just focused around advertising but also e-commerce and other channels. In time, we will expand our offerings in Mainland China that have already received great traction across Asia, providing our customers with core business infrastructure to advance the next generation of commerce. In addition, we can already support businesses in Mainland China for cross-border expansion, and will be able to support our customers outside of Mainland China to tap into this growing and unique market.”

Chien joined AnyMind Group in 2018 through the acquisition of Hong Kong-based Acqua Media, a company he founded, and has been leading the company’s Greater China business including remotely working with businesses in Mainland China.

Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “Under Ben’s entrepreneurial leadership, we have steadily grown the Greater China region over the years and I’m entrusting him to now scale our distinctive mix of technology and offerings into Mainland China, furthering our move to advance next-generation commerce across Asia. As a company, we’re always creating new value for our customers, not just through our technology, but also in opening up new possibilities for them, such as tapping into new markets to grow.”

This is AnyMind Group’s 19th office across 13 markets including Southeast Asia, East Asia, India and the Middle East. The company, which started operations in Singapore in April 2016, is now headquartered in Japan, and provides offerings to customers in two broad areas: Brand Commerce, which includes platforms for manufacturing, e-commerce, marketing and logistics, and Partner Growth, which includes platforms for publisher monetization and creator monetization.

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