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Influencer Marketing

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CastingAsia signs strategic partnership with influencer marketing company, GROVE

150 exclusive creators and 700 registered creators will join the CastingAsia Creators Network

CastingAsia, an influencer marketing business and part of AnyMind Group, has announced the agreement of a strategic partnership with GROVE Co., Ltd., an influencer network based in Japan.

The new partnership will see 150 exclusive creators and around 700 registered creators within GROVE’s network, join the CastingAsia Creators Network. Through the CastingAsia Platform, marketers can also discover, activate, manage and track influencer marketing activity. This is enhanced through local teams across Asia providing marketers with strategy consultation, influencer collaborations and more, enabling marketers to deploy more effective and data-driven influencer marketing.

■ GROVE Exclusive Creators

● Reika Ozeki

Number of YouTube channel subscribers: 602,000 (as of October 2019)

She has gained popularity amongst high school students, and is currently an actress. She made her film debut in Daigo Matsui’s “Our Huff and Puff Journey”, and has worked on a wide range of activities in the media industry, including narration for major apparel companies, and a regular host for NHK’s “High School Course.”

● Yui Takeuchi

Number of Instagram followers: 249,971 (as of October 2019)

Takeuchi is the younger brother of a famous Japanese actor, and gained popularity due to his stylish fashion sense.

● Kano/Kanockstar

Number of YouTube channel subscribers: 419,000 (as of October 2019)

Kano gained popularity by eating and sharing with followers about Korean cuisine.

Comment from Kosuke Sogo, CEO and co-founder of AnyMind Group

“Influencer marketing continues to grow in Japan, and CastingAsia is one of the largest influencer marketing platforms in Asia. Through this partnership, we are confident that GROVE’s creators have joined our network to offer a deeper level for brands to communicate with audiences.”

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