AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer industries, has today announced its participation in #YoungCreators, an initiative under the #SayaDigital movement organised by Malaysia Digital Economy Corporation (MDEC), to support Malaysians to take the digital leap to become content creators, and ultimately, reshape the future of Malaysia’s Digital Economy.
#SayaDigital Movement is a month-long national program organised by MDEC to create awareness, adoption and advocacy of digitalisation to further promote digitally-skilled Malaysians and digitally-powered businesses in Malaysia. Being part of the #SayaDigital Movement, the #YoungCreators initiative aims to develop the potential of young Malaysians to become content creators by encouraging them to generate income through digital and social media platforms like YouTube, TikTok, Binumi, Instagram and Snapchat.
AnyMind Group, through its entertainment tech brands including CastingAsia and CastingAsia Creators Network, will be supporting MDEC’s #SayaDigital Movement and #YoungCreators initiatives through an influencer marketing campaign with influencers spanning micro to mega-influencers, celebrities and entrepreneurs, including CastingAsia Creators Network influencers in Malaysia. These marketing campaigns look to create awareness of the #SayaDigital Movement and #YoungCreators initiative, as well as enable the dissemination of informational content to inspire TikTok users to participate in the contest arranged during the #YoungCreators initiative.
Ten lucky winners will be selected from the TikTok contest and the winners will have a chance to enrol in a six-month program to further develop their digital presence on platforms such as TikTok, YouTube, Instagram and Facebook (through training and monetization services).
The five best-performing participants will then be enrolled in a second six-month program, where AnyMind Group will utilize further resources including production resources from CastingAsia Creators Network and the development of direct-to-consumer capabilities through AnyMind D2C.
Lee Chin Chuan, Country Manager of Malaysia, AnyMind Group said: “Through CastingAsia and CastingAsia Creators Network, we can drive greater education and encouragement with aspiring content creators by furthering a sustainable digital content ecosystem in Malaysia, and at the same time, enhance the public’s interest in Malaysia’s digital content creation space. MDEC’s various initiatives to establish Malaysia as the hub for talent, the best location for businesses to invest and grow, isone that we hold close to our hearts in driving the advancement of the digital economy for the country.”
Malaysia Digital Economy Corporation is a government agency under the purview of the Ministry of Communications and Multimedia Malaysia entrusted to lead Malaysia's digital economy forward. Incorporated in 1996 to oversee the development of the MSC Malaysia initiative, MDEC's primary mandate today is to accelerate the growth of digitally-skilled Malaysians, digitally-powered businesses, and digital investments in Malaysia.
CastingAsia is an influencer marketing business and platform that enables marketers to discover, activate, manage, track and attribute influencer marketing activities, whilst CastingAsia Creators Network is an Asia-wide influencer network that provides influencers and content creators across Asia with resources and support. Both brands are part of the entertainment tech category of AnyMind Group.