AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of direct-to-consumer (D2C) basketball apparel brand &RSON’s third collection. &RSON is a brand created by Tomoyan, a Japanese YouTuber who is also a member of YouTube channel Lazy Lie Crazy and is highly popular amongst the Generation Z population in Japan. The brand’s third collection: “&RSON 2022 spring Collection ‘BLOSSOM’” will be available on the official online store from 19:00 hours (Japan Standard Time) on Thursday, 31 March 2022.
Prior to the online launch, &RSON will also hold a pop-up event at DRAPEAU ANNEX in Shinsaibashi, Osaka, for two days (27 March 2022 to 28 March 2022). The pop-up event will have items included in this third collection and a limited number of items from the first and second collections. In addition, customers can apply for pre-orders of “&RSON BLOSSOM SHORTS” and the first 200 customers to purchase a set of items named “ COMPLETE SET 3rd” will receive an original t-shirt as a free gift, amongst other special offers exclusive to the pop-up event. Tomoyan tapped on AnyMind Group’s products including AnyFactory, AnyShop, AnyLogi and AnyChat for the planning, design, goods production, e-commerce enablement, logistics and conversational commerce, ultimately leading to the launch of the &RSON brand in August 2021 and the launch of this collection and past collections. When &RSON products first went on sale in August 2021, all products were sold out within an hour of going on sale. The much-anticipated spring collection sports four items including basketballs, sweatshirts, long t-shirts and towels, and a “Complete Set” that contains the aforementioned items along with an original branded photo book, a limited edition community participation card and other items.
■&RSON | 3rd Collection
ー &RSON 2022 SPRING COLLECTION “BLOSSOM” ー The theme is “BLOSSOM” created based on a concept of “Cageless Clothes” – jumping out of the cage into the city and playing with style. Items are designed with spring-themed colors and designs. &RSON’s apparel can be worn as both basketball wear and city wear, and add color to the spring season.
●&RSON BLOSSOM BASKETBALL
Price: ¥9,900 (tax inclusive) Inspired by blossoms, the spring-themed colors of pink and green are used for this basketball. The &RSON logo is placed in two locations on the ball, and the ball is treated with a moisture treatment to prevent staining of the ball even when played outdoors. The product is delivered in a drawstring bag with the &RSON logo design.
●&RSON BLOSSOM SWEAT
Price: ¥7,800 (tax inclusive) / Size: S・M・L The blossom-inspired flower illustration is a distinctive feature of this item. The sweatshirt is made of a velvety suede-like material, and the slits on the sides and orange brand tag on the back add a distinctive touch.
●&RSON BLOSSOM LONG T-SHIRTS
Price: ¥5,400 (tax inclusive) / Size: S・M・L The embroidered logo of &RSON is emblazoned on the chest, and an illustration of flowers inspired by the word “blossom” is designed on the back. The smooth material has excellent elasticity and can be worn even during sporting activities.
●&RSON FLOWER TOWEL
Price: ¥2,500 (tax inclusive) The &RSON logo is prominently displayed on a blossom-inspired towel with a floral pattern. The cotton fabric, carefully selected by Tomoyan, is highly absorbent and can be used in daily usage or for sports.
COMPLETE SET 3rd (with special items)
Price: ¥24,000 (tax inclusive) / Size: S・M・L A complete set containing all four products of the &RSON 2022 SPRING COLLECTION “BLOSSOM”, and other gifts. Set contents ・&RSON BLOSSOM BASKETBALL ・&RSON BLOSSOM SWEAT ・&RSON BLOSSOM LONG T-SHIRTS ・&RSON FLOWER TOWEL Both online and pop-up event sales of “COMPLETE SET 3rd” will also include an original branded photo book, limited community participation card, and three original stickers. The first 200 customers to purchase the “COMPLETE SET 3rd” at the pop-up event will receive an original t-shirt in addition to the other gifts as mentioned above.
&RSON BLOSSOM SHORTS (Limited pre-order for pop-up event participants)
Price: ¥ 7,700 (tax inclusive) / Color: Pink・Blue / Size: S・M・L The smooth, sweat-absorbent and quick-drying material is ideal for sporting activities. With pockets on the sides, the design can also be used in daily scenes. Those who visit the pop-up event will also stand a chance to pre-order a pair of “&RSON BLOSSOM SHORTS”, which will be available for sale in mid-April (Scheduled).