AnyMind Group a brand enablement platform that develops and provides technology and solutions for influencers, marketers, publishers and business owners, together with Tanakaga, a influencer from the AnyCreator influencer network and one part of YouTube duo PAPARAPYS, have today announced the launch of cosmetic brand GAB ME. This is the second D2C brand by Tanakaga created in conjunction with AnyMind Group, and her first attempt at developing a cosmetic brand. The product will be available at the GAB GAB official online store on 15 April 2021, from 7PM Japan Standard Time.
GAB GAB official online store ： https://gabgab.jp/
GAB GAB official Instagram ： https://www.instagram.com/gabgab.jp/
GAB ME official Instagram ： https://www.instagram.com/gabme.jp/
Tanakaga was fully involved in choosing the packaging, colors and photography, with the vision of wanting to help everyone to “show their best self.” Through AnyMind Group, Tanakaga was able to realize this concept by tapping on platforms such as AnyFactory and AnyShop and support for the planning, designing and production of her brand and apparel line.
■ Key points ・Sophisticated colors appeal to a wide range of styles ・The color and texture of GAB ME products do not stain, even when wearing a face mask ・The smooth matte finish feels comfortable for the wearer
■ GAB ME concept
—– “Show off GAB ME.” Show off the best of me. —–
The GAB ME concept is based on apparel brand GAB GAB, and Tanakaga’s hope that through GAB ME, wearers will be able to showcase their best selves and become more confident.
■ GAB ME | Product lineup
● GAB ME Smooth Matte Lip Tint <01 Crab Apple (Dark Red)>
Deep reds and browns are mature colors that make you look modest When you want to be a strong woman, create a woman with a sense of style, just like an apple that turns bright red.
Price：1,650 yen（tax inclusive）/ 7g
【Ingredients】Dimethicone, (dimethicone/vinyl dimethicone) crosspolymer, cyclopentasiloxane, water, cetyl PEG/PPG-10/1 dimethicone, glycerin, tri isostearic acid polyglyceryl-2, methyl trimethicone Titanium dioxide, pentylene glycol, iron oxide, diisostearyl malate, isotridecyl isononanoate, (butyl acrylate/hydroxypropyl acrylate dimethicone) copolymer, phenoxyethanol, stevioside, caprylyl glycol, (glyceryl acrylate/acrylic acid) copolymer (glyceryl acrylate/acrylic acid) copolymer, 1,2-hexanediol, red 104(1), propanediol, Al hydroxide, ethylhexylglycerin, dimethyl silylated silica, dianthus fruit extract
● GAB ME Smooth Matte Lip Tint <02 Candy Bar (Orange-Brown)>
Accentuate your usual self with a color that blends in with your skin. A color that blends well with the skin to accentuate your usual self. Add a touch of sweetness and bittersweetness with Candy Bar – an impeccable brown lip tint that is easy to match with any fashion style.
Price：1,650 yen（tax inclusive）/ 7g
【Ingredients】Dimethicone, (dimethicone/vinyl dimethicone) crosspolymer, water, cyclopentasiloxane, cetyl PEG/PPG-10/1 dimethicone, glycerin, tri isostearic acid polyglyceryl-2, titanium dioxide, methyl trimethicone, methyl trimethicone, methyl trimethicone, methyl trimethicone, methyl trimethicone methyl trimethicone, pentylene glycol, iron oxide, isotridecyl isononanoate, (butyl acrylate/hydroxypropyl dimethicone acrylate) copolymer, diisostearyl malate, phenoxyethanol, fragrance, stevioside, caprylyl glycol, ( (glyceryl acrylate/acrylic acid) copolymer, 1,2-hexanediol, propanediol, Al hydroxide, ethylhexylglycerin, dimethyl silylated silica, dianthus fruit extract
● GAB ME Smooth Matte Lip Tint <03 Pitaya (Dusty Pink)>
A versatile red color with a hint of pink sweetness. Bring the focus on your mouth with this slightly sweet red color. The sweetness and spice of Pitaya will make you a little more feminine.
Price：1,650 yen（tax inclusive）/ 7g
【Ingredients】Dimethicone, (dimethicone/vinyl dimethicone) crosspolymer, water, cyclopentasiloxane, cetyl PEG/PPG-10/1 dimethicone, glycerin, tri isostearic acid polyglyceryl-2, methyl trimethicone, titanium dioxide, pentyl glycol Titanium dioxide, pentylene glycol, iron oxide, (butyl acrylate/hydroxypropyl dimethicone acrylate) copolymer, isotridecyl isononanoate, phenoxyethanol, fragrance, stevioside, caprylyl glycol, (glyceryl acrylate/acrylic acid) (glyceryl acrylate/acrylic acid) copolymer, 1,2-hexanediol, diisostearyl malate, propanediol, Al hydroxide, ethylhexylglycerin, dimethyl silylated silica, diquat fruit extract
・Trade Name：GAB ME Smooth Matte Lip Tint ・Contents：7g ・Distributor：AnyMind Japan K.K. / 31F Roppongi HIlls Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo ・Contact：03-6384-5561 ・Manufacturer：Auxel Co. 5-25-7 Hakataeki-Minami, Hakata-Ku, Fukuoka-shi, Fukuoka MADE IN KOREA
■ About Tanakaga
Born in 1999, Tanakaga is a member of the YouTube duo, Paparapys. Her unpretentious character has helped her gain popularity with her fans.
YouTube ： https://www.youtube.com/channel/UCZCzstgLGQdK8GSztJHh0-w Twitter ： https://twitter.com/Tanakaga_ Instagram ： https://www.instagram.com/tanakaga.12/
■ Comments from Tanakaga
Don’t be deterred by your body shape or whether you look good or not. I want everyone to enjoy fashion as much as possible by wearing clothes that they think are cute. I want everyone to be able to wear what they think is cute, and to enjoy being fashionable! That’s why I decided to create GAB ME.
My wish is that everyone can enjoy being fashionable without worrying about being flashy or too individualistic. We want everyone to be able to enjoy their favourite fashion style without worrying too much.
■ Tanakaga’s video about the launch of GAB ME
URL ：https://youtu.be/JxfnJTLU2b8
■ About Paparapys
Paparapys is a YouTube duo that includes JIN JIN and Tanakaga. Their name comes from the fact that both have “boppy” heads. YouTube： https://www.youtube.com/channel/UCwN4CR-bDM9ZjvPhb44AfxQ Twitter ： https://twitter.com/paparapys
