Career
User Acquisition Executive, Publisher Growth
Platform Operations, Ho Chi Minh City
The User Acquisition Executive is responsible for the day-to-day planning, execution, and optimization of multi-channel UA campaigns aimed at driving aggressive and profitable user growth. Working across key platforms and ad networks (Google Ads, Facebook Ads, TikTok, AppLovin, etc.), you will meticulously analyze performance data (CPI, ROAS, installs) and market trends to execute data-driven strategies. This role requires a highly analytical and detail-oriented individual focused on campaign efficiency, managing operational tasks, and collaborating cross-functionally to ensure UA tactics deliver maximum impact against core business objectives.
What You'll Do
- Plan, manage, and optimize multi-channel user acquisition campaigns across key platforms such as Google Ads, Facebook Ads, Tiktok, AppLovin, Mintegral, Moloco, Liftoff, UnityLevelPlay and other ad networks.
- Analyze performance data, including market trends, competitor insights, and campaign metrics (CPI, CTR, IR, ROAS/ROI, installs) to identify growth opportunities and shape effective UA strategies.
- Conduct A/B testing for ad creatives and collaborate with Creative teams to translate data-driven insights into stronger marketability and conversion outcomes.
- Work closely with global advertising partners and networks to drive campaign optimization, adopt best practices, and explore new traffic sources to expand user reach.
- Monitor product and revenue metrics to understand user behavior, determine funnel improvements, and align UA tactics with business goals.
- Stay updated on platform policies, new features, and industry developments, ensuring each network’s best practices are implemented effectively.
- Collaborate cross-functionally with product, data, and creative teams to ensure cohesive execution and continuous improvement across campaigns.
Who You Are
- 1-2 years of hands-on experience in performance marketing or user acquisition, preferably across platforms such as Google Ads, Facebook Ads, Tiktok, AppLovin, Mintegral, Moloco, Liftoff, UnityLevelPlay and other ad networks.
- Proficiency with MMP platforms (e.g., AppsFlyer, Adjust) and understanding of key Monetization metrics (ROAS, LTV, ARPDAU, etc).
- Experience in in-app marketing or funnel optimization to drive deeper user engagement and conversions.
- Strong analytical and problem-solving skills, with the ability to interpret multiple data sources and translate insights into actionable strategies.
- Organized and adaptable, capable of managing multiple campaigns, deadlines, and cross-functional stakeholders.
- Excellent communication skills in English (both written and verbal).
- A creative and curious mindset, with the ability to identify trends and propose innovative solutions.
- Customer-centric, proactive, and emotionally intelligent when working with teams and partners.
- Demonstrated growth mindset, with a strong desire for continuous learning, sharing knowledge, and professional development.
- Resilient, flexible, and comfortable working in a fast-paced environment with frequent changes.
Why You'll Love It
- Competitive Salary
- Performance Review (2 times per year)
- Performance Bonus (1 time per year, from 0.5-3 months' salary amount)
- Annual Leave: 15 days and other leave types
- Private Health Insurance
- TGIF, monthly birthday, and other fun events
- A MacBook to be provided
- Good chance to explore new trends in the digital market
- Opportunity to learn and work with the most advanced advertising technology platforms
- Work in a professional, active, international and dynamic environment
