Career

Communications Strategic Planning (Senior / Manager)

Strategic Planning, Bangkok

Clarify and analyze briefs provided by the Account Management team to thoroughly understand business challenges and goals, developing proposals aligned with client objectives.
Lead communication strategic planning processes based on campaign requirements.
Conduct in-depth research to gain comprehensive consumer insights and market knowledge, ensuring strategic alignment of all campaign executions.
Possess a strong foundation in digital communication and online media strategies.
Develop compelling presentations and effectively communicate strategic recommendations to both internal teams and clients.
Optimize media budget allocation to maximize media KPIs and campaign impact.
Collaborate closely with Account Executives, Creative Planners, and Biddable/Media Buyer teams to deliver successful campaigns.
Represent the agency in client meetings by presenting strategies and providing expert consultations.

Bachelor’s degree in advertising, communication arts, marketing, digital media, or a related field
2-4 years (for Senior level) and 5-7 years (for Manager level) of working experience in Communication Strategic Planning or related field
Proven experience as a team leader or manager
In-depth understanding of the digital landscape, key performance indicators, and the ability to propose tracking mechanisms to measure campaign success
Exceptional presentation and communication skills
Proficiency in measuring campaign performance across various metrics
Strong analytical skills and the ability to extract actionable insights from large datasets
Ability to thrive under pressure and meet tight deadlines
Excellent communication skills in Thai, with English proficiency a plus