(AnyMind Academy 2023) Digital Marketing Planner (Strategic Planning and Online Media Planning)

Digital Marketing, Bangkok


What You'll Do

  • Clarify and analyze briefs handed by AE in order to understand business challenges, and goals in order to develop the proposal that serves the objectives of the client
  • Responsible for Strategic Planning and/or Media Planning, depending on the requirements of each campaign
  • Research, Analyze, and Make use of consumer insights and market landscape related to the brief provided by clients ensuring all executions idea align with strategy
  • Familiar with digital communication strategy, online media strategy
  • Develop compelling presentation slides and present them to internal teams and clients
  • Plan the use and allocation of the online media budget in order to estimate the most impactful media KPI
  • Work with AE, Creative planners, and Biddable/Media Buyer teams to develop and deliver the proposals
  • Attend the meeting with clients to present the strategy and give insightful consultations


Who You Are

  • Bachelor’s Degree in advertising, communication arts, marketing, digital media, or a related field
  • Proficient with computer programs especially Google Slide, Google Sheets etc.
  • Be able to work as a team and has the good interpersonal skill
  • Able to work well under pressure and a tight schedule
  • Good communication skill in Thai and English is a plus