Career

Senior Executive, Influencer Strategic Planning

Strategic Planning, Bangkok

Develop and execute influencer marketing strategies: Lead the development of comprehensive influencer marketing strategies aligned with overall business objectives. Identify target audiences, influencer personas, and key performance indicators (KPIs) to measure success.
Influencer identification and relationship building: Identify and cultivate relationships with high-potential influencers across various platforms and niches. Build strong partnerships with influencers to create authentic and engaging content.
Campaign planning and execution: Develop and execute influencer campaigns, including campaign planning, content creation, influencer briefings, and performance tracking.
Data analysis and insights: Analyze campaign performance data to identify trends, measure ROI, and optimize future campaigns. Generate actionable insights to inform strategy and decision-making.
Industry trends: Stay up-to-date on influencer marketing trends, platforms, and best practices. Conduct market research and competitive analysis to identify opportunities.
Cross-functional collaboration: Collaborate with internal teams (e.g., marketing, creative, social media) to ensure seamless campaign execution.

Bachelor’s degree in marketing, communications, or a related field.
Minimum of 3 years of experience in influencer marketing, digital marketing, or related field
Experience in using AI for work is required.
Proven track record of developing and executing successful influencer campaigns.
Strong understanding of social media platforms and influencer landscape.
Excellent analytical and problem-solving skills.
Ability to manage multiple projects simultaneously and meet deadlines.
Strong communication and interpersonal skills.
Experience with influencer marketing platforms and analytics tools.

Strategic Influencer Campaign Development: Crafting comprehensive, data-driven influencer strategies that align with complex business objectives.
Campaign Planning & Execution Under Pressure: Managing multiple campaigns simultaneously, including performance tracking, under tight deadlines.
Data Analysis & ROI Measurement: Accurately analyzing campaign data to measure ROI and generate actionable insights for optimization.
Adapting to Rapid Industry Trends: Staying ahead of constantly evolving influencer marketing trends and platforms.
Cross-Functional Collaboration & Communication: Effectively coordinating with various internal teams to ensure seamless campaign execution.