AnyMind Group at IAB HK C26: Powering Social Commerce and Entertainment Marketing with AI Infrastructure

On October 20, 2026, AnyMind Group participated as a Gold Sponsor at the IAB HK C26 Annual Conference, held at the Hong Kong Convention and Exhibition Centre (HKCEC). Celebrating IAB Hong Kong’s 10th anniversary, this year’s conference centered on “Business RE-Imagined”, bringing together digital leaders, brand marketers, and technology innovators across APAC to examine how artificial intelligence is shifting from standalone automation into enterprise-scale infrastructure.

Throughout the event, AnyMind Group engaged the industry through a multi-faceted presence, including an exhibition booth in the main concourse and hosting an Action Panel on the N101 stage to explore how AI-native workflows are reshaping entertainment marketing and social commerce.

Booth Highlights: Driving Always-On Commerce and Live Streaming Innovation

A major highlight of our booth this year was the demonstration of our live commerce and creator capabilities, designed to show enterprise brands how to bridge the gap between audience attention and continuous conversion.

Attendees engaged with live demonstrations of AnyLive, AnyMind’s AI-powered live commerce platform. The showcases highlighted how brands can deploy multilingual digital avatars capable of streaming 24/7 in Cantonese, Mandarin, English, and Southeast Asian languages. Instead of replacing human warmth, AnyLive provides an operating model where human hosts lead peak-hour storytelling, while AI avatars maintain continuous storefronts during off-peak hours, answering real-time product queries, addressing customer objections, and driving sales around the clock.

The showcase drew substantial interest from brand marketers and regional enterprises looking to resolve the high costs and operational constraints of human-only livestreaming. Through demonstrations, our team illustrated how AnyLive’s hybrid model enables brands to scale their active broadcast windows, capturing off-peak shopper traffic, answering real-time customer queries, and driving incremental GMV while reducing operational overhead.

Demonstrating AnyMind’s Platforms and Core Capabilities

Our team hosted consultations supported by a dedicated showcase reel and digital E-Brochure, demonstrating how AnyMind’s Business-Process-as-a-Service (BPaaS) model connects influencer marketing and live commerce into a unified growth engine:

• Influencer Marketing & Precision Analytics: Addressing consumer “review fatigue” in mature markets, AnyTag enables brands to move from manual influencer outreach to data-validated curation across a regional network of 1.1M+ APAC creators. The booth spotlighted the recent LANEIGE Hong Kong case study, where data-driven talent matching delivered an extraordinary 6.72% Engagement Rate (more than 2× the local celebrity benchmark) and 53.5% non-follower reach via Instagram Reels.
• End-to-End Operational Synergy: Demonstrating how AnyMind bridges social discovery, creator curation, 24/7 live streaming with AnyLive, and cross-border commerce operations into a seamless commercial loop, lowering friction for enterprises scaling across APAC.

Stage Session: Action Panel – Taking Brands Global: AI-Powered Entertainment Marketing in Action

On the N101 stage, AnyMind Group hosted an Action Panel, exploring how vertical bite-sized storytelling and generative tools are transforming entertainment economics. Moderated by Ben Chien, then Managing Director of Greater China at AnyMind Group, the session brought together executive leadership from regional streaming networks:

• Evangeline Song, General Manager, Commercial and Strategic Partnerships (APAC and Middle East), iQIYI
• Clarissa Tanoesoedibjo, CEO, V+ Short

The discussion revealed key industry dynamics reshaping digital marketing:

• Rapid Market Expansion: Over the past year, micro-drama revenue grew at approximately 3× the annual growth rate of traditional video platforms like YouTube, scaling to nearly one-third of YouTube’s revenue base through hybrid ad-supported streaming (AVOD) and in-app episode unlocking (SVOD).
• Next-Generation Ad Inventories: With conventional banners and pre-rolls facing diminishing consumer returns, platforms are shifting toward positive-reinforcement formats like Rewarded Video Ads (unlocking episodes through opt-in engagement), native storyline product placements (PPL), and AI-driven Brand Moments that dynamically prefix daily Top 10 trending series.
• Human-in-the-Loop Workflows: While generative tools like Higgsfield and CapCut enable platforms to produce dozens of localized titles at reduced cost, both panelists stressed that AI remains an operational accelerator. Essential human checkpoints must be maintained at the script, first cut, and final cut to preserve brand safety, humor nuance, and cultural relevance.
• 7-Day Performance Windows: Short drama operates on condensed 7-day ROAS assessment cycles. By analyzing completion rates, free-to-pay conversion ratios, and LTV-to-CAC metrics early, marketers can test narrative concepts in parallel with production before committing large media budgets.

Looking Ahead: Scaling Regional Growth Through AI-Native Infrastructure

The clear consensus from both the stage discussion and our booth interactions is that modern commerce requires bridging top-of-funnel storytelling with scalable conversion. High engagement alone is insufficient if brands lack the infrastructure to capture customer demand around the clock.

With the establishment of our AnyAI Lab in Hangzhou, AnyMind Group is accelerating the development and sequential rollout of commercial AI agents across our product suite. By connecting deep operational data across 15 markets with advanced AI engineering, AnyMind continues to empower enterprises to grow across borders and scale their digital commerce operations seamlessly.

Connect With Us

We extend our sincere gratitude to everyone who visited our booth, attended our mainstage panel, and connected with our team at C26!

If you were unable to meet us on-site or would like to explore how AnyMind Group can accelerate your marketing and social commerce strategy, reach out to us at https://anymindgroup.com/contact/ to discover how we can drive your growth.