How ETNet Increased App eCPM by 186% and Fill Rate by 25% with AnyManagerSDK

In Hong Kong’s fast-paced digital finance market, financial publishers deliver highly valuable, intent-driven user traffic. As mobile media consumption evolves, scaling app advertising revenue while delivering a seamless user experience requires continuous technical innovation and strategic demand optimization.

About ETNet (經濟通)

Established as a leading financial news provider in Hong Kong, ETNet delivers real-time stock quotes, financial market analysis, and economic news across its digital ecosystem. Its core mobile applications—“經濟通” and “MQ Pro”—serve a highly engaged, high-net-worth audience of investors and business professionals across the region.

Strategic Priorities

To build on its strong market position across “經濟通” and “MQ Pro”, ETNet sought to further optimize its mobile monetization ecosystem by focusing on two key strategic areas:

• Expanding Demand Competition: Increase access to global and regional demand partners so buyers can compete for ETNet’s premium advertising inventory.
• Optimizing Technical Ad Delivery: Streamline in-app ad rendering to reduce latency and help capture more monetization opportunities from valid ad requests.

To unlock this full potential, ETNet partnered with AnyMind Group to build a collaborative, real-time programmatic ad ecosystem designed for mutual long-term growth.

The Solution: AnyManagerSDK and Multi-Demand Aggregation

To complement ETNet’s premium audience reach, AnyMind Group introduced a streamlined, multi-demand monetization model powered by AnyManagerSDK:

• Platform & SDK Integration: AnyMind deployed AnyManagerSDK across both the ETNet APP and MQ ETNet APP. This establishes multi-partner programmatic demand via Google Ad Manager (GAM) SDK Bidding, In-App Bidding, and Waterfall Mediation.
• Multi-Demand Bidding Strategy: By uniting multiple global and regional programmatic demand partners and Supply-Side Platform (SSP) networks into a single real-time auction, AnyMind increased bid density and auction competition, allowing buyers to fairly compete for ETNet’s high-intent financial audience at true market value.
• Local Yield Expertise: Paired AnyMind’s proprietary SDK aggregation technology with a dedicated local yield management team in Hong Kong. This team actively monitored auction dynamics, optimized floor prices, and tuned latency rules to ensure maximum yield per impression.

Execution & Performance Optimization

AnyMind structured the implementation across a 3-month deployment window (June – August 2026):

• SDK Integration & Latency Control: Integrated AnyManagerSDK to streamline in-app ad rendering, eliminating code bloat and reducing latency timeouts.
• Multi-Partner Setup: Implemented GAM SDK Bidding and Waterfall Mediation across selective demand partners tailored specifically to Hong Kong’s financial audience matrix.
• Daily Floor Price Management: Conducted hands-on daily monitoring to adjust floor prices, rule hierarchies, and mediation paths to maintain maximum fill velocity.



The initial performance data validated the efficiency of the joint setup:

• Massive eCPM Uplift: Delivered a +186% eCPM increase compared to the publisher’s original demand setups.
• Inventory Efficiency Expansion: Achieved a +25% Fill Rate improvement, successfully capturing and monetizing ad requests that previously dropped off unrendered.

The metrics highlighted above reflect performance from the initial phase of implementation (June – August 2026). As the monetization setup continues to run, our team remains focused on ongoing monitoring and fine-tuning to support long-term revenue efficiency.

You don’t always need more traffic to grow app revenue.

ETNet’s results show how publishers can unlock more revenue from their existing audience by improving ad architecture, increasing demand competition and reducing lost impressions.

How AnyManager SDK Drives Publisher Growth

• Unified Demand Access: Combines global and regional SSPs, DSPs, and ad networks into a single competitive unified auction.
• Latency & Timeout Control: Lightweight SDK architecture reduces ad loading lag, preventing dropped requests and boosting fill rates.
• Local Yield Expertise: Hands-on optimization from local publisher growth teams ensures ongoing floor-price efficiency.

Unlock more value from your existing app traffic

Contact AnyMind Group today to see how much revenue your current app inventory could generate with AnyManagerSDK.