AnyMind Group launches full-scale cross-border e-commerce support for Japanese enterprises on Xiaohongshu

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of cross-border e-commerce and direct-to-consumer (D2C) support for Japanese brands leveraging the Chinese social media platform Xiaohongshu, including account and shop setup support, marketing and promotion support, and operations, back office and data support.

The initiative aims to help fashion, cosmetics, and lifestyle brands with established domestic recognition build official sales channels and manage localized content for consumers in China.

Consumer behavior in the Chinese market has shifted toward content-driven brand understanding and trust alongside standard price promotions. Simultaneously, cross-border purchases by Chinese consumers from Japanese businesses continue to expand, representing significant growth opportunities for Japanese brands.

Xiaohongshu has become a primary platform for information gathering and product comparison among users interested in fashion, cosmetics, and lifestyle, integrating content creation, live commerce, and e-commerce functionalities. To achieve sustainable growth in this environment, brands require an integrated operational setup that covers localized content strategies, creator collaborations, live commerce execution, and seamless post-purchase customer support.

The end-to-end support provided by AnyMind Group combines technology and operations to link awareness, sales and operations support, including:

• 1. Account and shop setup support
  • Opening and managing official Xiaohongshu corporate accounts
  • Setting up official Xiaohongshu e-commerce stores
  • Registering products and optimizing digital storefront pages
• 2. Marketing and promotion support
  • Planning and localizing content tailored for Chinese consumers
  • Selecting and collaborating with highly compatible KOLs and creators
  • Planning and executing live commerce broadcasts
  • Designing pre-live announcements and promotional campaigns
• 3. Operations, back-office, and data support
  • Designing workflows for e-commerce operations, order processing, returns, and cancellations
  • Providing customer support execution in the local language
  • Establishing logistics integration and delivery management systems
  • Analyzing sales performance, viewer comments, and top-selling SKUs to provide actionable feedback for inventory replenishment and product messaging

Since March 2026, AnyMind Group has validated this cross-border D2C model through D2C brands on Xiaohongshu, including localization of content strategies, creator collaborations, and live commerce workflows for several growing Japanese brands in its roster, including:

• Rosy luce: A fashion brand produced by Tomomi Itano. The initiative leverages her existing Chinese fan base while establishing new touchpoints with consumers interested in Japanese fashion and lifestyle.
• ORGUE: A brand with strong affinity among female users seeking office casual and commuting styles. Product appeal and sales opportunities are generated through targeted content creation and KOL styling showcases.

Through these operations, AnyMind Group has accumulated deep insight into optimal product selections, pricing ranges, messaging strategies, and creator compatibility. As a result, the initiative has achieved a monthly Gross Merchandise Value (GMV) exceeding 10 million yen for four consecutive months.