AnyMind Group Secures Official Shopee MCN Accreditation in Malaysia

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it is now a Shopee Multi-Channel Network (MCN) program partner in Malaysia, enabling enterprises to tap into AnyMind Group’s end-to-end engine to bridge the gap between creator influence and e-commerce infrastructure on Shopee.

Through AnyMind, enterprises can now launch large-scale affiliate marketing campaigns that instantly activate a pool of vetted creators to drive Gross Merchandise Value (GMV) with drastically reduced lead times. This streamlined approach ensures that large-scale affiliate strategies are executed with precision, allowing enterprises to maximize their impact within the Shopee ecosystem more efficiently.

For the Malaysian market, enterprises can leverage AnyMind Group’s platforms and solutions, including:

• AnyTag: Influencer Marketing Platform that enables enterprises to discover influencers, and activate, manage, track and attribute influencer marketing campaigns. The platform also has an existing integration with Shopee for affiliate marketing campaigns
• AnyLive: AI Live Commerce Platform that enables enterprises to deploy hybrid human-AI live commerce campaigns, creating an “always-on” storefront on Shopee Live, and capturing high-intent buying moments 24/7 without the logistical constraints of human-led operations.
• AnyX: E-commerce Management Platform that unifies product data, pricing and orders across Shopee and other major e-commerce and social commerce platforms to eliminate data silos.
• AnyChat: Conversational Commerce Platform that handles 24/7 customer inquiries and processes orders directly within chat platforms to drive immediate conversion.
• AnyLogi: Logistics & Fulfillment Platform that manages the backend of the commerce journey, including international and local shipping and inventory synchronization.
• E-commerce management and support: Leverage e-commerce services provided by Arche Digital, an e-commerce enabler acquired by AnyMind Group in 2024, including e-commerce strategy development, e-commerce operations, warehouse and logistics management, online store operations, marketing and customer service.

Creators that sign up with AnyMind Group’s MCN will gain access to infrastructure designed to scale their commercial impact, including first-hand access to high-tier brand deals and priority fulfillment for product samples used in reviews and live streams. This partnership allows AnyMind to unlock exclusive MCN-tier commission rates and performance rewards directly from the platform, while providing creators with professional technical support and studio access to ensure their content meets the highest standards for conversion.

Steven Tan, Managing Director of Fulfillment at AnyMind Group and CEO of Arche Digital, said: “Securing this official Shopee MCN accreditation is a pivotal move in our move to redefine e-commerce. By bridging the gap between front-end creator influence and back-end fulfillment infrastructure, we are removing the operational friction enterprises face when scaling. This partnership ensures that every ‘click’ generated by our MCN network is backed by a robust, automated supply chain, allowing our clients to achieve sustainable growth with total operational confidence.”

The Shopee MCN program is an invitation-only partnership framework that connects enterprises with professionalized creator networks to maximize high-volume e-commerce performance through creators.

AnyMind Group was also part of the YouTube Shopping Affiliate Program, and the only company that was able to support the program across all six Southeast Asian markets. Under the program, the company was awarded the top GMV award in Indonesia.