Creator D2C brand Lil Ambition launches first brand book

AnyMind Group, an end-to-end commerce enablement company, and M-YOU Coporation, have today announced that Lil Ambition, a creator direct-to-consumer (D2C) apparel brand by Momoko Ushie (Momochi), has launched its first brand book, the “Lil Ambition 2WAY Quilted Tote Bag Book.” The brand book is now on sale in selected bookstores and convenience stores across Japan, and also available for purchase on the Lil Ambition official online store.

Momochi tapped on various products from AnyMind Group for Brand Commerce, including e-commerce management platform AnyX, manufacturing platform AnyFactory, logistics platform AnyLogi, and conversational commerce platform AnyChat.

The Lil Ambition 2WAY Quilted Tote Bag Book offers a first look at Lil Ambition’s new collection. Momochi, the publisher of the magazine, models the collection herself, and the book includes ways to coordinate different outfits for different occasions, as well as an introduction to what’s inside Momochi’s bag.

In addition, purchases of the brand book include a tote bag made of luxurious quilted material with two-way functionality. The bag features snap buttons on the side and pockets on the inside in different sizes. It has a large capacity and can be used to hold laptops, but still has a compact and stylish appearance.

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