AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that Idemitsu Kosan, a Tokyo-based leader in energy and materials innovation, will tap on AnyMind Group’s BPaaS offerings, including technology platforms, local networks and operational support for Idemitsu Kosan’s cross-border commerce, including e-commerce, marketing, logistics and customer service to expand the international online sales of its plant-based racing engine oil, IDEMITSU IFG Plantech Racing, in Singapore, Thailand, Malaysia, and Australia, with plans to further expand this collaboration for other markets.
Idemitsu Kosan has been advancing its efforts to ensure a stable supply of energy and materials while striving toward a carbon-neutral society. Idemitsu Kosan launched the IDEMITSU IFG Plantech Racing engine oil in December 2024, and is the world’s first API-certified, plant-based racing engine oil, combining environmental sustainability with high racing performance. With this launch, Idemitsu Kosan has been exploring domestic and international markets to expand its presence in sustainable automotive solutions.
Noriaki Ito, General Manager, Lubricants Department 2, Idemitsu Kosan Co., Ltd., said: “We are proud to introduce the world’s first API-certified, plant-based racing engine oil, developed with years of expertise and innovation. Partnering with AnyMind Group allows us to confidently deliver our product to customers worldwide, leveraging advanced e-commerce solutions. Idemitsu Kosan will continue to harness our unique technological capabilities to create products that resonate with driving enthusiasts everywhere.”
AnyMind Group will provide Idemitsu Kosan with:
- E-Commerce Operations: Building localized e-commerce websites powered by the AnyX e-commerce management platform.
- Logistics Support: Leveraging the AnyLogi global logistics platform and local networks to manage imports and in-country distribution.
- Marketing and customer engagement: Utilizing the AnyDigital and AnyChat platforms to strengthen marketing campaigns and customer engagement.
On the partnership with Idemitsu Kosan, Kosuke Sogo, CEO and co-founder, AnyMind Group, said: “We are honored to collaborate with Idemitsu Kosan on the international expansion of their innovative product, IDEMITSU IFG Plantech Racing. By combining their exceptional engineering and sustainability vision with our platforms and expertise, we aim to deliver unparalleled value to consumers across Asia and beyond.”
