AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the appointment of Lan Anh Nguyen as Country Manager of Vietnam. She will lead the company’s business and operations across its offices in Ho Chi Minh City and Hanoi.
AnyMind Group first entered Vietnam in October 2016, establishing its operations in Ho Chi Minh City. In January 2017, the company opened a second office in Hanoi. As of November 2024, AnyMind Group has a team of 226 staff across its offices in Vietnam.
Prior to joining AnyMind Group, Lan Anh was Group Executive Director of Golden Communication Group. She also held marketing and communications roles at Rocket Internet, Riverorchid Notch, and Climax.
On her appointment, Lan Anh Nguyen, Country Manager, Vietnam, AnyMind Group, said: “With over 10 years in Marketing Communications, I have witnessed the remarkable growth of AnyMind Group in Vietnam, driven by its young, talented, and dynamic team. In this transformative era for e-commerce and end-to-end solutions, where the consumer journey is no longer linear but dynamic—empowering brands to connect and convert at every touchpoint—this is an exciting time to join forces with AnyMind. I am committed to contributing to AnyMind’s mission of making every business borderless by empowering clients, creators, and publishers to thrive and achieve seamless business success through cutting-edge BPaaS solutions”
Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “Lan Anh brings with her proven leadership and an innate hunger to challenge the norm of innovation. Vietnam has been a key market for us since 2016, and I’m confident that we can further scale our business in Vietnam to empower enterprises, publishers and creators through our mix of technology and solutions.”
