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AnyMind Group begins next-generation commerce move for publishers with the launch of AnyManager GAMES

AnyManager now provides web publishers with the ability to easily implement HTML5 games on their sites

AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of an HTML5 game feature on its publisher platform, AnyManager, that enables web publishers to increase advertising (ad) revenue sources by implementing a variety of games on their site.

Named AnyManager GAMES, the feature enables web publishers to choose from a library of already-developed HTML5 games, try the games out in AnyManager, and implement these games on their desktop and mobile sites by implementing a single JavaScript tag. In addition, publishers can also implement a variety of ad formats on their selected games including banner and interstitial ad formats.

This enables publishers to increase their means of ad income without the need to develop their own games or create additional content, whilst providing users with a new point of engagement on their sites. At present, web publishers such as Okinawa Times and Saitama Shimbun have implemented AnyManager GAMES.

With this move, the company looks to expand its publisher base and available inventory for publishers, and provide advertisers in Asia and internationally with access to a greater ad inventory pool.

Hitoshi Maruyama, Managing Director of Publisher Growth, AnyMind Group, said: “We’re entering the age of next-generation commerce, where business can be done through a single platform, is borderless and open, and data can be utilized and maximized freely across traditionally siloed business functions. We have empowered publishers in Asia for the past five years through our constantly growing suite of solutions, and we will continue to move the needle for innovation to bring more growth to publishers.”

At present, AnyMind Group provides one of the widest offerings for web and app publishers. Its AnyManager platform is connected to 100+ demand sources, and contains features such as revenue, site, app, Core Web Vitals and social media analytics, Progressive Web Apps and push notification management, the ability to create and deliver Instagram Story-like content, and Accelerated Mobile Pages management.

Web and app publishers respectively need just a single ad tag (AnyManager Tag Service) or software development kit (AnyManager SDK) to receive advertising demand, including header bidding. Additionally, AnyManager is integrated with various ID solutions (including LiveRamp’s Authenticated Traffic Solution and PubMatic’s Identity Hub), 3rd-party ad verification solutions (including Adloox and IAS), and site analytics solutions (including Google Analytics).

On top of that, publishers can also tap on AnyMind Group’s “Brand Commerce” offerings such as AnyX (e-commerce management), AnyLogi (logistics management) and AnyChat (conversational commerce), to create and launch their own direct-to-consumer brands and products.

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