AnyMind Group Wins Bronze at MMA SMARTIES India 2026

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has won Bronze at MMA SMARTIES India 2026 for its in-game integration campaign for TATA ACE Pro.

The award recognizes AnyMind Group’s work to bring TATA ACE Pro into the gameplay experience of Ludo King through a custom-built branded dice integration. The campaign was conceptualized, strategized and executed end-to-end through POKKT, AnyMind Group’s mobile marketing platform.

The campaign was designed to build awareness and engagement for TATA ACE Pro by integrating the brand directly into a familiar gameplay mechanic. Players could claim a TATA ACE Pro-branded dice, which was then integrated into their gameplay. When the dice rolled a six, the branded experience was activated, creating a recurring brand interaction within the natural flow of the game.

The campaign reflects AnyMind Group’s approach to using technology and media formats to create brand experiences that are integrated into consumer behaviour, rather than interrupting it.

Siddharth Kelkar, Managing Director, India/MENA and Performance Business, AnyMind Group, said: “This recognition is a great reflection of what can happen when technology, creativity and a strong understanding of consumer behaviour come together. With TATA ACE Pro, we wanted to move beyond conventional in-game advertising and make the brand part of the gameplay itself. The Bronze at MMA SMARTIES India is a strong validation of this approach and the work our team put into bringing the idea to life.”

The recognition adds to AnyMind Group’s growing body of work in mobile gaming and technology-led marketing in India, where the company continues to explore new formats that enable brands to engage consumers within high-attention digital environments.