AnyMind Group supports Korean skincare brand Dr.Reju-All’s online and offline expansion into Japan

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it is supporting the expansion of Korean skincare brand Dr.Reju-All into Japan, covering marketing, e-commerce and offline commerce.

AnyMind Group will leverage its capabilities and expertise across digital marketing and e-commerce alongside Sun Smile’s nationwide retail distribution network to support Dr.Reju-All’s brand growth in Japan across both online and offline consumer touchpoints, spanning online discovery and engagement, in-store product experiences, purchase and repeat purchase.

Dr.Reju-All is a Korean skincare brand jointly developed by doctors and pharmacists. The brand is distributed primarily through pharmacy channels in South Korea. Its approach to brand and product development emphasizes expertise, evidence and consumer trust in its ingredients and formulations.

Dr.Reju-All has identified Japan as a strategically important market in its ambition to grow as a global skincare brand. Rather than focusing solely on short-term sales growth, the brand aims to work with AnyMind Group to build a long-term presence in Japan based on trust in its product quality and skincare expertise.

Alongside digital communication and online consumer engagement, Dr.Reju-All is looking to expand physical touchpoints where consumers can discover, experience and purchase its products. As part of this strategy, the brand selected Sun Smile as its offline distribution partner in Japan, leveraging the company’s extensive experience and retail network in the Japanese beauty market.

Dr.Reju-All products will be available first at participating @cosme STORE locations nationwide from October 1, followed by participating Loft stores nationwide and Loft Netstore from October 10. From November 2, products will progressively roll out to variety stores and selected drugstores across Japan.