AnyMind Group launches AnyAI DSP

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of AnyAI DSP, an advertising demand side platform (DSP) that enables performance marketers to leverage AI to drive greater transparency, intelligence and performance in media buying across mobile and digital channels.

AnyAI DSP is built on the company’s data and utilization platform, AnyAI, and leverages AnyAI’s predictive, analytical and optimization capabilities. The launch of AnyAI DSP follows the company’s recent additions to its suite of AI-native platforms and solutions, which includes online-merge-offline platform, AnyAI OMO, business operations automation solution, AnyAI Workflow, live commerce platform AnyLive, and most recently, AnyAI Video.

At launch, AnyAI DSP supports programmatic media buying across a wide range of ad formats, including video, native, display banners, and playable ads. The platform provides access to premium inventory through leading ad exchanges, 30 +SSPs, owned-and-operated media properties, and AnyMind Group’s own ad supply. To ensure accurate attribution and performance measurement, AnyAI DSP seamlessly integrates with leading mobile measurement partners (MMPs), including AppsFlyer, Adjust, Branch and Singular, empowering advertisers to optimize campaigns and maximize business outcomes across the user acquisition funnel.

With a design emphasis on driving greater transparency in media buying, the platform leverages AI agents to:

• Surface and classify ad supply across markets and formats and compare inventory to identify trends and opportunities
• Predict bid event probability and optimal pricing, while validating reach, pricing and flexibility
• Run unique classification algorithms that optimize towards installs and full-funnel optimization
• Ingest performance signals, such as impressions and click behavior, device, placement, user context, post-install, in-app conversion, creative performance and historical campaign performance, to optimize the performance of performance marketing campaigns

AnyAI DSP also enables performance marketers to track and visualize spends, conversions, installs, clicks and more, across campaigns and creatives, in addition to a host of other data points such as user quality and app health.

In early tests, a Japan-based lifestyle app utilized AnyAI DSP to run its user acquisition campaign, and achieved a 2.5 times return on ad spend compared to other DSPs (monthly ROAS through AnyAI DSP was 182% whereas monthly ROAS from another DSP was 74%). A separate test with an e-commerce app achieved a Day 0 ROAS of 125% on AnyAI DSP, compared to 25% on another DSP.

Kosuke Sogo, CEO of AnyMind Group, said: “As we continue our path to become the world’s new gen business infrastructure, AnyAI DSP adds another key set of capabilities to help enterprises and app developers attract and drive online intent amongst intended consumers. Having AnyAI DSP connect to our wider ecosystem, enterprises can now seamlessly drive discovery, consideration, purchase, experience and retention within one infrastructure that is designed for today’s and tomorrow’s world.”

AnyMind Group’s ad supply includes over 1,700 partnered top-tier web and app publishers that utilize AnyManager to consolidate, analyze, monetize and grow their digital properties, providing publishers with deep visibility into gaps and improvement areas from user experience and monetization opportunities to user engagement and retention.