AnyMind Group launches “seju X Amplify” advertising package for Japan utilizing popular Gen Z IP “seju”

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of “seju X Amplify,” a new advertising package for brands and advertising agencies, for the Japan market. The package leverages popular social media accounts and channels from “seju,” a production label operated by AnyMind Group’s GROVE, enhanced with the advertising delivery capabilities of social media platform, X.

The package helps enterprises design multi-touchpoint promotions to effectively engage Gen Z audiences by combining X advertising delivery with creator-generated content through GROVE’s seju label.

Background
In recent years, information consumption habits among Gen Z users have shifted significantly. While they consume short-form videos on social networks like X and various video streaming apps, they also cross-reference topics of interest by checking user reviews and third-party reactions on X, navigating multiple platforms to gather information. In this environment, relying on single-platform advertising makes it difficult to establish deep brand awareness. Therefore, marketing strategies must design multiple touchpoints that align with user behavior to expand reach effectively.

To address this, GROVE’s production label “seju” features talents who operate as both influencers and entertainers. The label manages high-engagement social media accounts and YouTube channels popular with Gen Z, such as Zero Zero, Shunkan seju, and Seju desu. For instance, Zero Zero has surpassed 55 million total views, and tie-up videos on “Shunkan seju” maintain an average of 1.47 million views, demonstrating strong audience engagement.

AnyMind has historically provided influencer marketing to marketers alongside its wider array of solutions. By combining seju’s content reach with AnyMind’s advertising capabilities, the company developed this new integrated advertising package.

What is “seju X Amplify”?
“seju X Amplify” is an advertising package that combines content from GROVE’s “seju” label with X’s advertising solution, “Amplify”. It provides a one-stop solution ranging from the planning and production of influencer tie-up videos to X advertising delivery and secondary content distribution via clipped videos.

A key benefit of this package is the optimization of content production and distribution using X’s “Amplify” solution to maximize advertising effectiveness. Because package budgets can be allocated toward X advertising delivery costs, brands can cost-effectively produce and distribute original, high-impact creatives leveraging seju’s influence among Gen Z.

Additionally, as an exclusive feature of this package, the produced tie-up content can be re-edited into “clipped videos” for secondary utilization on X, driving awareness across multiple touchpoints.

Key Features of the Package

• Utilization of Popular Gen Z IP “seju”: Enables promotions leveraging highly popular content streams such as “Zero Zero,” “Shunkan seju,” and “Seju desu.”
• Maximizing Impact Through Concentrated Budget Allocation: Provides an end-to-end workflow from planning, casting, and content production to ad delivery and performance analysis. Utilizing X’s “Amplify” solution optimizes the workflow from production to delivery, allowing budgets to be intensively directed toward X advertising costs for efficient, high-impact campaigns*.
• Secondary Content Distribution via X Clipped Videos: Re-edits tie-up content to create additional user touchpoints on X. The creative formats are tailored to user viewing and sharing habits to enhance organic reach.

*The application of this package (or budget allocation toward production costs) is subject to specific minimum ad spend criteria. Please contact us for more detailed package terms.

This package serves brands and advertising agencies in industries such as beverages, food, cosmetics, beauty, and entertainment looking to strengthen touchpoints with Gen Z. AnyMind will continue to support companies in building new consumer touchpoints by delivering marketing solutions that leverage creators, IP, and technology.