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Press Release

AnyMind Group

Apr 7, 2026

AnyMind Group revises Mission, Vision and Values on its 10th anniversary

A special website has been launched, featuring a history of the company, a message from the CEO, and the new mission, vision and values.

AnyMind Group revises Mission, Vision and Values on its 10th anniversary

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced its new mission, vision and values to mark the 10th anniversary of its establishment on April 7. 2016. In conjunction with this, the company has launched a special 10th-anniversary website featuring its history and new mission, vision and values.

AnyMind Group 10th Anniversary Special Website

URL:https://10th-anniversary.anymindgroup.com/

Background
Since the company’s founding, AnyMind Group has expanded our business in Asia, and now has offices in 15 markets across the region. The company has also expanded new business possibilities together with enterprises, publishers, and creators. Based on this growth and expansion of the company’s business domain, a new mission, vision and values have been established as a new north star for the next 10 years.

Mission: Excite Consumers Together
Our offerings are designed not just to meet needs, but to deliver experiences so compelling they genuinely excite people. At the heart of this is the end user – our customers’ customers – because when they win, everyone wins. And we do this not simply by serving our customers, but by partnering with them to co-create through our broader ecosystem.

Vision: Become the world’s new gen business infrastructure
We aspire not only to lead in Asia, but to create meaningful impact around the world. As a new-generation business infrastructure, we aim to set and raise the standard for how business is done today and in the future. We see business infrastructure as the backbone that connects enterprises, partners, and technology – helping businesses win by enabling success with the end consumer.

Values

Be Open
True openness builds trust and sparks ideas that excite the world.

Be Bold
Think beyond limits to set the superior standard for how business is done. Being bold means shaping the next generation, not waiting for it.

Move Faster
Be faster than anyone else to set and evolve new gen business infrastructure. Act with urgency to turn ideas into impact.

Stay Updated
Stay curious, data-driven and informed. Continuously learn and adapt to remain ahead in an ever-evolving world.

Achieve Together
Win as one ecosystem and co-own success – teammates, customers, and partners co-creating excitement for the ultimate end users.

Kosuke Sogo, CEO of AnyMind Group, said: “Founded in Singapore in 2016, AnyMind Group has expanded over the past 10 years from Asia into 15 markets, growing together with our customers and partners. As our business and organization have evolved, and as society and the business environment continue to change, we took the opportunity to reflect once again on the future we want to create and the value we want to deliver to the world. This led us to revise our Mission, Vision and Values. What we aspire to become is “The world’s new gen business infrastructure”. By leveraging technology and our global network, we aim to connect enterprises and partners and create new business possibilities. The first 10 years were a period of laying the foundation for this company, and the next 10 years will be a period of further expanding the possibilities of that foundation. Together with our customers and partners around the world, we will continue to take on the challenge of creating new value.”

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