AnyMind Group wins two gold awards at Martech Innovation Awards 2026

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce, and digital transformation, has announced that it has won two Gold Awards at the Martech Innovation Awards 2026. The accolades were awarded for each of the campaigns developed in collaboration with VISA and Google Gemini, highlighting the company’s strength in applying its marketing technology and AI to drive tangible business outcomes.

The “Martech Innovation Awards 2026” is Thailand’s recognition for marketing technology, organized by Martech Expo 2026. The awards honor visionary organizations committed to advancing marketing technology (martech) and integrating AI to create solutions that generate a positive impact on the national business landscape.

Award-Winning Campaigns

VISA “Go Wherever Your Heart Beeps” Utilizing the POKKT mobile advertising platform, this campaign integrated AI for data analysis and strategic planning. This enabled precise targeting across timing, channels, and user interests. Combined with interactive advertising techniques that delivered personalized experiences, the campaign successfully boosted both brand awareness and sales efficiency.

Google Gemini “12.12 Nano Banana: Add to Cart. Express Your Art” This marked the debut of the Google Gemini store on the Lazada platform, introducing a novel e-commerce experience. By providing trending Nano Banana prompts, consumers were empowered to generate their own AI artwork under the concept “Add to cart. Express your art.” The campaign also offered a 3-month free trial of Google AI Pro to stimulate AI adoption among younger generations, effectively transforming an e-commerce platform into a space for creativity.

Both campaigns reflect a shift in the marketing industry, moving beyond traditional communication toward utilizing technology and creativity to build deeper, more effective consumer experiences.

“Utilizing POKKT allowed us to reach our target audience with much greater specificity. Using data to plan and refine our strategy helped the campaign generate significantly more effective results,” said Jirakom Singhathanakorn, Digital Media Planning Director, Publicis Media Thailand.

“We’ve seen firsthand how excited Southeast Asian users are about the possibilities of Nano Banana, with new AI trends being born at a rapid pace. We wanted to ensure everyone could ride that wave, not just watch it. The concept – to distribute these through a gallery that showcases Nano Banana prompts during a peak shopping festival – accessible to everyone and allowing them to try creating in their own unique way..’ Turning it into reality was a technical feat, but it proves a powerful point: when you bring a diverse ecosystem of specialists together for a sprint, you can make magic happen.” said Saranee (Ning) Boonritthongchai, Marketing Director, Consumer Products in Southeast Asia and South Asia Frontier at Google.

Takahiko Iwabuchi (Hiko), Country Manager, Thailand, AnyMind Group, said: “We are deeply honored to play a part in developing and driving marketing and e-commerce innovation in Thailand. This success reflects the dedication of our local and regional teams, as well as the trust placed in us by partners like VISA and Google Gemini. We will continue to develop new technologies and solutions to empower businesses in the digital age.”