AnyMind Group launches AnyDigital Max for Apps

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced the launch of AnyDigital Max for Apps, an AI-powered app marketing solution, designed to drive better user acquisition.

AnyDigital Max for Apps integrates creative production, advertising delivery, and in-app behavioral data through AI, enabling optimization beyond cost-per-install (CPI) to maximize lifetime value (LTV) and drive revenue growth.

In recent months, advancements in platform algorithms and automation have made it increasingly difficult to drive performance through media buying alone. In addition, changes in IDFA regulations have reduced the effectiveness of traditional targeting approaches, further increasing the importance of creative as a key driver of performance.

At the same time, app marketers are still centered around CPI, with limited utilization of post-install data such as retention rate, monetization rate and ROAS in creative production and campaign optimization. As a result, there is a growing need for a solution that connects creative performance with post-install outcomes and enables continuous testing and optimization based on LTV.

AnyDigital Max for Apps addresses these challenges by analyzing creative data, advertising data and in-app behavioral data through AI, and providing marketing execution through AnyMind Group’s BPaaS capabilities.

App marketers can tap on advertising and marketing data accumulated by AnyMind Group and its group companies, vertical video creative production and performance data from MISM, as well as in-app data such as retention and monetization. This enables not only CPI optimization but also the identification and scaling of high-performing creatives and marketing execution designed around LTV.

Key capabilities of AnyDigital Max for Apps include:

• AI-driven analysis of creative performance using advertising and in-app data, with visualization of high-performing creative elements
• Scalable production of vertical video creatives and accumulation of high-performing patterns
• Analysis linking creatives with post-install events such as retention and monetization
• Cross-platform optimization of advertising across channels including Google, TikTok and AppLovin
• Automated budget allocation and bid optimization using AI
• AI-based analysis of in-app behavioral data and support for KPI design centered on LTV

In early tests, improvements in LTV have been observed, including a 137% increase of LTV for an e-commerce app after implementing the solution. AnyDigital Max for Apps also increased the volume of creative production and testing, supporting faster iteration cycles.

Kosuke Sogo, CEO of AnyMind Group, said: “App marketers need to increasingly design marketing strategies not only around installs, but also around retention and monetization. Beyond optimizing ad delivery, the ability to continuously identify and improve creatives that drive long-term usage and revenue is now critical. AnyDigital Max for App integrates creative production, ad delivery and in-app data through AI, enabling LTV-driven marketing optimization.”