AnyMind Group at MarketingPulse 2026: Strategies to Generate New Growth

On March 19, 2026, AnyMind Group joined MarketingPulse 2026 at the Hong Kong Convention and Exhibition Centre. This year’s event is centered on “Generate New Growth” exploring how brands can leverage AI and data to navigate an increasingly complex global landscape. The event served as a critical platform for discussing how to bridge the gap between advanced marketing technology and the human “emotional pulse” of consumers.

Empowering Cross-Border Commerce: Generating Growth through with Localized Intelligence

A core theme throughout the event was identifying where the next wave of expansion will come from. For brands entering mature markets like Japan, “Generate New Growth” requires more than just a presence, it requires achieving 24/7 engagement through cultural resonance.

AnyMind Group addressed this by showcasing AnyLive’s AI-powered live-streaming. By automating localized consumer interaction, brands can maintain an “Always-On” presence that transcends time zones and operational barriers. This enables businesses to scale at optimized costs, turning localized intelligence into a consistent engine for cross-border revenue.

AnyLive Core Features Include:

• 24/7 AI Host Livestreaming: For nonstop consumer engagement.
• Multi-Platform Broadcasting: Simultaneous reach across key social channels.
• Custom Avatar Bank: Accelerating brand-specific content creation at scale.
• Performance Analytics: Data-driven optimization for measurable results.

Insights from the APAC Roadmap: Data-Driven Growth Drivers

Data transparency and platform utility were top of mind for many attendees. To provide a clear roadmap for 2026, we shared insights from our latest report, The State of Influence in APAC 2026. The data reveals exactly where the “New Growth” is being generated in the current ecosystem:

• Local Conversion Leaders: In Hong Kong, Instagram and XiaoHongShu are the primary engines for converting content into sales, surpassing traditional discovery methods.
• Global Funnel Dynamics: While Instagram continues to lead globally in brand equity and TikTok dominates as a discovery engine, the Hong Kong market sees both platforms driving the full consumer funnel, from brand affinity to realized purchase.
• Performance-Driven Growth: Performance-led campaign adoption has reached 73% across the region, with Micro & Nano creators driving over 40% of total marketing impact.

From Influence to Intelligence: Redefining Creator Partnerships

To capitalize on these performance trends, AnyMind is helping brands generate value by synchronizing AnyTag and AnyCreator with localized commerce data. Supported by our in-market teams across APAC, we provide the data-driven foundation and local insights necessary for brands to target regional markets with precision. This closed-loop approach allows brands to earn consumer trust through emotional connection while ensuring that every creator partnership contributes to a measurable, data-driven foundation across the entire consumer journey.

Strategic IP Collaborations: Scaling Global Cultural Impact

Our outbound business excels through strategic IP collaborations, bridging world-class intellectual properties with global fans. To date, we have commercialized products utilizing over 100 different IPs, developing more than 500 unique products across categories. Our expertise spans the ACGN (Anime, Comic, Game, Novel) sector, as well as the Sports and Entertainment industries. By leveraging our D2C and e-commerce infrastructure, we help IP holders navigate cross-border production and sales with ease, transforming cultural icons into high-quality merchandise.

Insights from the Stage: The Micro-Drama Revolution

We were thrilled to have Ben Chien, Managing Director of Greater China, AnyMind Group, take the stage as a moderator to discuss how micro-dramas are reshaping global marketing through data-driven localization.

This session highlighted a fundamental shift in business models, positioning micro-dramas as a transformative e-commerce application for brands. By analyzing how high-engagement storytelling and emotional connectivity drive consumer desire through AI-native infrastructure, brands can transform cultural trends into sustainable growth engines, empowering them to dominate the digital landscape.

Stay tuned for our highlight video featuring Ben Chien’s interview on shifting from “selling products” to “Architecting Excitement.” Discover how our AI-native ecosystem transforms influence into distribution infrastructure, redefining ROI.

Looking Ahead

With the successful conclusion of MarketingPulse 2026, AnyMind Group continues to build momentum, bringing brands and audiences closer than ever by navigating this new era of marketing to generate new growth.

• Deepening AI Innovation: Continuously upgrading our enterprise growth solutions to empower and automate the global marketing ecosystem.
• Empowering Regional Expansion: Providing data-driven support for brands entering the broader Asia-Pacific markets.
• Fostering Authentic Partnerships: Building long-term symbiosis between brands and creators.

We extend our sincere gratitude to our partners, visitors, and our Hong Kong team for their hard work. We look forward to creating new chapters of growth with you!

Ready to Generate New Growth for your brand? Visit our website to explore your growth path today.