D2C fragrance brand Shefar taps on AnyMind Group to launch new product Aine

AnyMind Group, an end-to-end commerce enablement company, has today announced that direct-to-consumer (D2C) brand Shefar will be launching its latest fragrance, Aine, by tapping on AnyMind Group’s various tools including AnyFactory, AnyX, AnyChat and AnyLogi. The product will go on sale on the Shefar official online store from 7:00 PM on 11 March 2023.

To commemorate the launch of its latest fragrance, Shefar will be activating a pop-up store at fruta&, a cafe in Jingumae, Shibuya-ku, Tokyo, on 4 March and 5 March 2023.

Aine is a fragrance that has a mildly sweet and tart cherry aroma, with a hint of coconut. As the last note approaches, the fragrance shifts to a chic and gentle woody patchouli scent, with a hint of elegant jasmine.

Shefar is a brand created by Japanese model and actress Noah Sato, inspired by the concept of “the girl of your dreams.” Over 1,000 units were sold on the day the first product went on sale.

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