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Press Release: AdAsia拓展台灣分公司積極打入大中華區市場

AdAsia Holdings新加坡商艾雅思股份有限公司於今日宣佈在台灣台北設立分公司。總部設於新加坡的新興廣告科技公司AdAsia Holdings ，在成功打入東南亞市場後，現正瞄準大中華區市場積極進軍。

AdAsia Holdings 創辦人兼執行長十河宏輔表示，「台灣是我們打入大中華區市場的前哨站，幫助我們初步建立在中華區的基本客戶群。」

設立台灣辦公室之後，大中華區的客戶可以使用其產品AdAsia 數位平台，涵括AdAsia Ad Network、AdAsia Video Network和其他多種的創新服務，為易於上手使用的自動化廣告交易平台。讓客戶可以在網頁、圖像展示、行動及影片等不同形式的廣告工具中利用簡單又符合需求的方式投放廣告。

此外，AdAsia數位平台也整合了其他產品如CastingAsia與AdAsia Video Production，前者為網路名人行銷平台，後者則為影音製作服務。客戶僅需利用此單一平台便可管理各種行銷工具與監看廣告成效。

十河宏輔說明，「我們會以落實在地化的手法進軍大中華區市場，為行銷、廣告、入口網站、網路名人等客戶及廠商制定真正符合當地需求的解決方案。也因此我們正在尋找台灣當地的合作夥伴以幫助我們建立更完善的起點。」

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Blog

AnyMind Group

Nov 21, 2016

All-Hands Meeting – Q3 2016

At the start of October, the entire AdAsia team got together for the quarter’s all-hands meeting weekend.

The all-hands meeting provides employees with an update on the business in the past months, and the direction of the business in the future. It also serves as a platform where employees meet their counterparts from other countries and share about industry trends in their own market.

Friday night started off with the introduction of new staff – we’ve grown by more than 25 staff since the last meeting!

Kosuke Sogo, CEO and co-founder of A

Press Release

AnyMind Group

Oct 19, 2016

Press Release: AdAsia powers up in two more markets

AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, has announced today the launch of offices in Jakarta and Ho Chi Minh City, further expanding the company’s Southeast Asian presence.

“The majority of Southeast Asia is still an emerging market for programmatic advertising and modern marketing solutions, and we’re looking to empower marketers with AdAsia’s brand of solutions,” said Kosuke Sogo, CEO and co-founder, AdAsia Holdings.

Clients in Indonesia and Vietnam now have access to the AdAsia Digital Platf

Press Release

Influencer Marketing

Aug 25, 2016

Press Release: AdAsia Holdings launches CastingAsia, an influencer marketing platform

AdAsia Holdings, creator of the AdAsia Digital Platform, has announced today the launch of CastingAsia, an influencer marketing platform available across Asia.

CastingAsia will be integrated into the growing AdAsia Digital Platform portfolio, allowing marketers to develop, manage, and monitor influencer marketing campaigns alongside desktop, mobile, and video programmatic capabilities, bought through the AdAsia Ad Network, AdAsia Video Network, premium inventory and other ad exchanges.

Common issues influencer marketers face today include: sifting

Press Release

AnyMind Group

May 17, 2016

Press Release: AdAsia Holdings to establish local subsidiary in Thailand

AdAsia Holdings Pte.Ltd., an Asian Internet advertising company (Main office: Singapore, CEO: Kosuke Sogo, henceforth: AdAsia Holdings) has, from May 17th 2016, officially established a local subsidiary in Thailand, and commenced the development and operation of next-generation TV advertising platform, and the optimization and sales of AdAsia Digital Platform and AdAsia Ad Network.

According to MATT (*1), the current market size for Digital TV is 22 Billion THB(Around 630 Million USD), a 50% increase compared to previous years, and the market size fo

Press Release

Digital Marketing

May 11, 2016

Press Release: AdAsia Holdings to commence launching AdAsia Digital Platform and AdAsia Ad Network

AdAsia Holdings Pte. Ltd. (AdAsia Holdings), an Internet advertising company with its roots in Singapore, has, from May 11th 2016, officially commenced launching of its AdAsia Digital Platform, an advertising platform providing programmatic buying and integrated report management system, and AdAsia Ad Network, an advertising network for Southeast Asia's various local media and publishers.

In the field of digital advertising nowadays, there exists a number of different advertising platforms like Google and Facebook. For that reason, it has become n