部落格

大家好，歡迎您認識我們的新商標

In October 2020, AnyMind Group renamed the AdAsia and CastingAsia brands. Read more here.

這是自2018年1月AnyMind Group整合集團架構以來的首次品牌重塑，但這對我們而言是必要的。

集團已經經歷了許多方面的發展 - 於新加坡成立AdAsia Holdings作為起步點，最初的業務重點為廣告行業。 2016年8月，我們推出了CastingAsia平台，該平台現已發展成為一個成熟的業務線。

2018年1月，我們整合為AnyMind Group，並展開了以人才為中心的業務TalentMind。我們還進行了首次收購：日本公司FourM。各個業務不斷發展，在9個市場的10個辦事處擁有250名員工。

猶如任何人、企業或行業一樣，我們也在不斷發展。

在集團邁入第四年之際，我們想知道，我們的商標是否能夠反映我們目前正在做的事情，它能否與我們的未來計劃相匹配？

我們也很猶豫。該商標已經存在兩年多了，我們的員工、客戶和合作夥伴都已經對我們的商標非常熟悉。商標的變更會產生什麼影響？

然而，僅僅在過去的兩年多時間裡，業務發展突飛猛進。

我們已經在香港、泰國、日

Blog

AnyMind Group

Mar 11, 2020

#AnyMindFamily Stories – Gavin Floyd – From fisherman and nightclub bouncer to media and technology sales

If you’ve met Gavin Floyd in-person, you wouldn’t have guessed his age. The energy he exudes is that of a person 20 years younger, and honestly, rather fetching with his colleagues and clients.

Following the small town to bigger city trend of several others at AnyMind Group, including CEO and co-founder, Kosuke Sogo, Gavin grew up in one of the most northern Scottish isles, Orkney, where he says: “men are men, and sheep are scared.”

We sit down with Gavin, who is now Deputy Head of Advertiser Engagement, based out of AnyMind Group’s Singapore offic

Blog

AnyMindGroup

Mar 4, 2020

如何有效檢測網紅推廣實績

讚好數一向是衡量廣告活動成效的一大準則，但早前Instagram承認了因程式錯誤，引致部分Likes被消失，影響大批用家。加上Instagram著手推行隱藏讚好數的決定，為整個網紅業界帶來徹底改變。Instagram先前在澳洲、巴西、加拿大、愛爾蘭、意大利、日本和新西蘭等多個地區試行讚好數只被用家自己所見的政策，獲得不少正面評價，故在去年11月15日起開始將測試擴大至全球。媒體、社交媒體用戶及網紅等均對此舉動眾說紛紜，有香港藝人認為「Like doesn't mean anythings」，其實要衡量一個網紅的影響力，讚好數絕非單一指標。

一直以來以追蹤者或讚好數為測量指標，其實都只是一場虛無的競賽。眾所周知在淘寶買Like、追蹤者已不是新鮮事。在香港的火熱網紅中亦不難見到大量來自國外的「機械人fans」。價錢便宜但成效可觀，Instagram的讚好15港元便有1000個。他們能夠輕易依靠購買來增加讚好和追隨者的數量，而廣告商亦難以翻查萬千micro-influencer的數據真確性。這增加了網紅欺詐和透明度不足的問題，亦浪費了許多品牌與真實受眾對話、聯繫、傳遞訊息的機會，違背廣告商的原意。在隱藏LIke數後，雖不能即時反映網紅表面上的人氣或號召力的多寡，但追隨者能更專注於你所分享的內容。限時動態

Blog

AnyMind Group

Feb 25, 2020

#AnyMindFamily Stories – (Mook) Wanlapa on her growing role, work mantras and speaking five languages

Hi everyone! My name is Wanlapa Siriphatthananunthakun, and I am pretty sure that’s the longest name in the company. I’m better known by my nickname, Mook! My mum gave it to me when I was young, and it basically means ‘pearl’ in Thai.

Prior to joining AnyMind Group, I worked at Google, an ad tech company, and an oil & gas company. Now, I am Regional Head of the Account Strategy department and based in Singapore.

I met Otohiko Kozutsumi, one of the founders of AnyMind Group, Riku Saito, Director of Account Strategy, and Takashi Okazaki during a Goog

Blog

AnyMind Group

Feb 17, 2020

#AnyMindFamily Stories – Akiho Kondo – on being a global citizen, joining as a fresh grad intern, and moving into a full-time role

This time, we speak to Akiho Kondo, who joined the #AnyMindFamily as an intern in Taiwan.She is now a full-time employee in the Advertiser Engagement department.

She shares with us more about her background growing up, her experience in AnyMind Group, how it’s like working in Taiwan, and her aspirations for the year ahead.

Summarized background: Akiho Kondo (Advertiser Engagement Executive)

Akiho graduated from the National University of Taiwan, Born in Kasugai City, Aichi Prefecture.

Spent eight years abroad, in elementary and junior high sch

Blog

AnyMind Group

Jan 9, 2020

What happens if we grow too big for our Taiwan office?

Our team just can’t seem to stop growing! Once again, we’ll take you on a tour around our new office, this time in Taipei, Taiwan.

Let’s go!

Stepping into the office, you’ll be greeted by the “Wall of Four”, where we feature some interesting videos of some of our influencers and content creators.

At AnyMind Group, we’ve gradually expanded our offerings into the marketing tech, entertainment tech and HR tech industries, and the “Wall of Four” reflects that evolution into the influencer marketing space.

Fun fact: our previous Taiwan office was esta

Sep 20, 2019

部落格

大家好，歡迎您認識我們的新商標

#AnyMindFamily Stories – Gavin Floyd – From fisherman and nightclub bouncer to media and technology sales

如何有效檢測網紅推廣實績

#AnyMindFamily Stories – (Mook) Wanlapa on her growing role, work mantras and speaking five languages

#AnyMindFamily Stories – Akiho Kondo – on being a global citizen, joining as a fresh grad intern, and moving into a full-time role

What happens if we grow too big for our Taiwan office?

#AnyMindFamily Stories – Gavin Floyd – From fisherman and nightclub bouncer to media and technology sales

如何有效檢測網紅推廣實績

#AnyMindFamily Stories – (Mook) Wanlapa on her growing role, work mantras and speaking five languages

#AnyMindFamily Stories – Akiho Kondo – on being a global citizen, joining as a fresh grad intern, and moving into a full-time role

What happens if we grow too big for our Taiwan office?

AnyMind Group at Singapore Business Review’s 20 Hottest Startups panel briefing 2019

Connecting the dots with CastingAsia @ YouTube Enterprise Day 2019

Introducing AnyMind Group’s Bangkok office!

#AnyMindFamily Stories: Journey to foreign lands: Yoko Hirakawa on moving to and working in Bangkok as a fresh graduate

CACN Fest ID – empowering the growth of creators in Indonesia

AnyMind Group at DATE (Discover Advanced Trends in E-economy) Summit 2019

AnyMind Group at Digital Transformation Trends Forum 2019

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