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Press Release

AnyMind Group

Nov 29, 2016

Press Release: AdAsia拓展台湾分公司 积极打入大中华区市场

AdAsia Holdings新加坡商艾雅思股份有限公司于今日宣布在台湾台北设立分公司。总部设于新加坡的新兴广告科技公司AdAsia Holdings ，在成功打入东南亚市场后，现正瞄准大中华区市场积极进军。



AdAsia Holdings 创办人兼执行长十河宏辅表示，「台湾是我们打入大中华区市场的前哨站 ，帮助我们初步建立在中华区的基本客户群。」



设立台湾办公室之后，大中华区的客户可以使用其产品AdAsia 数位平台，涵括AdAsia Ad Network、AdAsia Video Network和其他多种的创新服务，为易于上手使用的自动化广告交易平台。让客户可以在网页、图像展示、行动及影片等不同形式的广告工具中利用简单又符合需求的方式投放广告。



此外，AdAsia数位平台也整合了其他产品如CastingAsia与AdAsia Video Production，前者为网路名人行销平台，后者则为影音制作服务。客户仅需利用此单一平台便可管理各种行销工具与监看广告成效。



十河宏辅说明，「我们会以落实在地化的手法进军大中华区市场，为行销、广告、入口网站、网路名人等客户及厂商制定真正符合当地需求的解决方案。也因此我们正在寻找台湾当地的合作伙伴以帮助我们建立更完善的起点。」



AdA

Press Release

AnyMind Group

Oct 19, 2016

Press Release: AdAsia powers up in two more markets

AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, has announced today the launch of offices in Jakarta and Ho Chi Minh City, further expanding the company’s Southeast Asian presence.



“The majority of Southeast Asia is still an emerging market for programmatic advertising and modern marketing solutions, and we’re looking to empower marketers with AdAsia’s brand of solutions,” said Kosuke Sogo, CEO and co-founder, AdAsia Holdings.



Clients in Indonesia and Vietnam now have access to the AdAsia Digital Platf

Press Release

Influencer Marketing

Aug 25, 2016

Press Release: AdAsia Holdings launches CastingAsia, an influencer marketing platform

AdAsia Holdings, creator of the AdAsia Digital Platform, has announced today the launch of CastingAsia, an influencer marketing platform available across Asia.



CastingAsia will be integrated into the growing AdAsia Digital Platform portfolio, allowing marketers to develop, manage, and monitor influencer marketing campaigns alongside desktop, mobile, and video programmatic capabilities, bought through the AdAsia Ad Network, AdAsia Video Network, premium inventory and other ad exchanges.



Common issues influencer marketers face today include: sifting

Press Release

AnyMind Group

May 17, 2016

Press Release: AdAsia Holdings to establish local subsidiary in Thailand

AdAsia Holdings Pte.Ltd., an Asian Internet advertising company (Main office: Singapore, CEO: Kosuke Sogo, henceforth: AdAsia Holdings) has, from May 17th 2016, officially established a local subsidiary in Thailand, and commenced the development and operation of next-generation TV advertising platform, and the optimization and sales of AdAsia Digital Platform and AdAsia Ad Network.



According to MATT (*1), the current market size for Digital TV is 22 Billion THB(Around 630 Million USD), a 50% increase compared to previous years, and the market size fo

Press Release

Digital Marketing

May 11, 2016

Press Release: AdAsia Holdings to commence launching AdAsia Digital Platform and AdAsia Ad Network

AdAsia Holdings Pte. Ltd. (AdAsia Holdings), an Internet advertising company with its roots in Singapore, has, from May 11th 2016, officially commenced launching of its AdAsia Digital Platform, an advertising platform providing programmatic buying and integrated report management system, and AdAsia Ad Network, an advertising network for Southeast Asia's various local media and publishers.

In the field of digital advertising nowadays, there exists a number of different advertising platforms like Google and Facebook. For that reason, it has become n

Press Release

AnyMind Group

Apr 7, 2016

Press Release: AdAsia Holdings to commence business operations in Singapore

AdAsia Holdings Pte. Ltd. (AdAsia), the fastest-growing advertising company in Asia, has commenced operations in Singapore, providing global marketing services and next-generation TV advertising product development.





■Background about the Startup of the Business



The GDP and advertising market have both grown significantly in various Asian countries. Significantly, the demand for ad delivery to China and Southeast Asian countries from abroad has also greatly increased. Additionally, although these TV advertising markets are huge, a shift t