News

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Any successful campaign comes from utilizing the right strategy and a good execution plan. GrabFood's “GrabFood Signatures” (Món "Độc" Quán Quen) campaign in Vietnam had received great results in 2019. Through the use of various Vietnamese influencers, GrabFood successfully introduced their new segment: Signature items in customer's frequently-visited restaurants, which can only be ordered on GrabFood.

Together with CastingAsia - an influencer marketing platform and business line under AnyMind Group, and Asia’s most-scaled ecosystem for influencer marke

Case Study

Influencer Marketing

Dec 27, 2019

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

Traveloka, an Indonesia-based company, is an online travel and lifestyle platform that offers a variety of travel solutions including flight, hotel, and car rental booking services, integrated within one application. Recently, Traveloka collaborated with CastingAsia, one of the world’s leading influencer marketing platforms, to drive interest and sales on social media for a promotional campaign.

With the purpose of raising awareness and driving user action for Traveloka’s Epic Sale and Epic Hour promotion campaign, CastingAsia utilized nano-, mega-, and

Press Release

Creator Growth

Nov 4, 2019

CastingAsia chính thức ra mắt mạng lưới AnyStyle.Tokyo nhằm thu hút sự quan tâm đến ngành du lịch Nhật Bản

Mạng lưới này sẽ là nơi gắn kết những cư dân nước ngoài, Người ảnh hưởng quốc tế và Nhà sáng tạo nội dung trong việc sáng tạo ra những nội dung liên quan đến nước Nhật Bản

CastingAsia, nhà cung cấp giải pháp công nghệ tiếp thị người ảnh hưởng - một nhánh của AnyMind Group, chính thức công bố ra mắt AnyStyle.Tokyo - mạng lưới Influencer tập trung vào việc cung cấp nguồn tài nguyên, hỗ trợ Người ảnh hưởng và Nhà sáng tạo nội dung ngoại quốc đang sinh sống tại Nhật Bản, cùng với những Influencer và Creators nước ngoài, người mà có thể khắc họa sâu sắc nét

Blog

AnyMind Group

Oct 25, 2019

AnyMind Group at Singapore Business Review’s 20 Hottest Startups panel briefing 2019

On 24 October 2019, AnyMind Group’s CEO and co-founder, Kosuke Sogo, participated in an insightful panel discussion around funding sources at Singapore Business Review’s 20 Hottest Startups panel briefing for 2019.

AnyMind Group came in third on Singapore Business Review’s list of Hottest Startups for 2019, with the recent funding round integral to the company’s position on the list.

On the very first panel of the day, and alongside other startup founders from Beam and UCARE.AI, and investment & accelerator firm representat

Blog

Creator Growth

Oct 14, 2019

Connecting the dots with CastingAsia @ YouTube Enterprise Day 2019

In August 2019, CastingAsia, the leading influencer marketing solutions provider and part of AnyMind Group, took part in YouTube Enterprise Day 2019 in Singapore - with this year’s theme centering around “Connecting the Dots”.

Gathering enterprise partners from around Asia, YouTube Enterprise Day looks to grow the YouTube ecosystem by providing responsible growth and updating partners on various YouTube policies.

APAC is now one of the fastest-growing YouTube user bases globally, with India, Indonesia and Japan being some of the key markets driving thi

Blog

AnyMind Group

Oct 9, 2019

Introducing AnyMind Group’s Bangkok office!

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Hi everyone!

If you haven't checked out the tour of our new office in Bangkok, Thailand, check it out below! Aza will be your tour guide, as he takes you through the spanking new premises.

Entering the office after getting off the elevator, the town hall space is used for presentations and office-wide meetings.

Our production studio provides influencers and creators with a location to shoot the next hot video

The CEO room doubles up as a meeting room when the he's not in Bangkok.

Our variou