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AdAsia Holdings acquires Japanese publisher trading desk, FourM

Acquisition expands company’s publisher offerings

AdAsia Holdings, a technology company developing solutions in marketing, today announced the full acquisition of FourM, a leading publisher trading desk company in Japan. The FourMCloud will be integrated with AdAsia Holdings’ existing solutions for publishers, to form the AdAsia Digital Platform for Publishers.

On the acquisition, Kosuke Sogo, CEO and co-founder of AdAsia Holdings said: “FourM has shown remarkable growth and earnings, and I’m very pleased to bring Takahashi and his team on board. The acquisition provides our clients with immediate access to private marketplace deals with premium publishers in Japan. Additionally, FourM’s publisher solutions will allow us to better match advertisers to publishers across the region. FourM is a perfect company for us as both companies are heavily invested in our staff.”

Founded in 2009, FourM has secured more than a hundred premium publishers in Japan that deliver over a combined five billion impressions a month. FourM is also a Google Certified Publishing Partner.

CEO and founder of FourM, Isamu Takahashi, said: “FourM has been growing steadily since its founding in 2009, with client satisfaction as our priority. We also believe in ensuring high satisfaction for our staff, partners and people. FourM and AdAsia Holdings are a perfect fit, and we will scale our combined solutions for publishers into the rest of Asia.”

AdAsia Holdings currently has offerings for marketers, advertisers and publishers across display, video and native advertising within the AdAsia Digital Platform and CastingAsia, an AI-driven influencer marketing platform.

The Singapore-headquartered company began operations in April 2016, and currently has 10 offices in nine countries, including recent office expansions in Bangkok, Ho Chi Minh City and Tokyo. The company has a total headcount of over 210 staff and more than 350 clients globally. Additionally, AdAsia Holdings generated upwards of US$12.9 million in revenue in 2016, has been operating at a profit since then and is seeing an average of 30% quarter-on-quarter increase in revenue for 2017.

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