AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, has today moved into China with an office in Shanghai.
AdAsia Holdings will look to form strategic partnerships with local platforms and publishers to provide greater value to existing and future clients in China and across Asia.
“Our initial priorities will be to build up our ad networks and form partnerships with local players to provide a platform to bridge Chinese marketers to inventory across Asia. At the same time, we’re looking to enable marketers across Asia to reach Chinese audiences more efficiently through intelligent tools,” said Kosuke Sogo, CEO and co-founder of AdAsia Holdings.
“Now is the perfect time for us to enter China. I’m confident our existing and upcoming innovations along with the integration of artificial intelligence across programmatic advertising and influencer marketing, can only add value to an exciting ecosystem,” said Sogo.
In terms of programmatic advertising, marketers and advertisers can leverage on the AdAsia Digital Platform to execute, manage and monitor display, video and native programmatic advertising across multiple platforms and ad exchanges, through a single transparent dashboard.
The company will also grow its CastingAsia database and facilitate the connection between marketers across Asia to Chinese influencers, providing an end-to-end solution for video advertising in China – from the casting of actors and video production, to the placement of video ads.
AdAsia Holdings’ Shanghai office, is located at 2/F, Central Plaza, No. 227 North Huangpi Road, Huangpu District. This adds on the company’s existing footprint which includes Singapore, Bangkok, Ho Chi Minh City, Hanoi, Jakarta, Phnom Penh, Taipei and Tokyo.