Jan 2, 2020
Operation TikTok and Dọn nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends
It is undeniable that TikTok has become a phenomenon across the world. Entering the Vietnamese market in 2018, TikTok has become the most popular application for the young generation, with innovative, unique and eye-catching features. In line with the 2019 Tết holiday (the Vietnamese New Year), TikTok leveraged on AnyTag to drive festive engagement with online communities in Vietnam.
Challenging the traditional meaning of "Tết holiday"
The challenge here was to upend brands like Pepsi, Neptune, Nestle and more, who have been building up brand storyli