最新消息

The fourth acquisition for AnyMind Group: An inside look into how the GROVE acquisition went down, and the future of influencer marketing.

In a press release on 8 January 2020, AnyMind Group announced the acquisition of GROVE Inc., a Japan-based influencer network.

This is the fourth acquisition for AnyMind Group since the company started operations in 2016.

We spoke to the co-founder and CEO of AnyMind Group, Kosuke Sogo, and Junki Kitajima, CEO of GROVE Inc., as they shared more insight into what took place in the lead up to the acquisition.

Here’s a behind-the-scenes look at this acquisition.

Building Immediate chemistry from the first meeting

― Please tell us about the first in

Blog

AnyMind Group

Jan 9, 2020

What happens if we grow too big for our Taiwan office?

Our team just can’t seem to stop growing! Once again, we’ll take you on a tour around our new office, this time in Taipei, Taiwan.

Let’s go!

Stepping into the office, you’ll be greeted by the “Wall of Four”, where we feature some interesting videos of some of our influencers and content creators.

At AnyMind Group, we’ve gradually expanded our offerings into the marketing tech, entertainment tech and HR tech industries, and the “Wall of Four” reflects that evolution into the influencer marketing space.

Fun fact: our previous Taiwan office was esta

Press Release

AnyMind Group

Jan 8, 2020

AnyMind Group收購日本網紅公司GROVE

香港 - 1月8日 - 科技公司AnyMind Group，今天欣然宣布與日本媒體公司Space Shower Network Inc.（TSE：4838，下簡稱Space Shower Network）AnyMind Group亦將收購其旗下子公司GROVE Inc.（下簡稱GROVE）的91,600股股份（持股比例為51％）。這是AnyMind Group第四次的全球性收購，也是在日本的第二次收購。

通過是次收購，150名獨家創作者和700名註冊創作者將同時加入CastingAsia Creators Network。CastingAsia Creators Network為創作者提供由內容策劃、製作以至頻道優化和監控的支援，可以為整個亞洲的網紅和內容創作者提供各種資源的網紅網絡。營銷人員將可通過CastingAsia平台擴展網紅基礎，平台作為網紅推廣工具可為營銷人員配對合適網紅、發布和管理推廣活動，以及追踪網紅推廣的成效。

同時，Space Shower Network將能活用AnyMind Group旗下的各個品牌，包括AdAsia和CastingAsia來加強數碼廣告和娛樂領域。尤其通過CastingAsia廣泛的網紅網絡來重點發展音樂範疇。

AnyMind Group行政總裁兼聯合創辦

Case Study

Influencer Marketing

Jan 2, 2020

Operation TikTok and Dọn nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

It is undeniable that TikTok has become a phenomenon across the world. Entering the Vietnamese market in 2018, TikTok has become the most popular application for the young generation, with innovative, unique and eye-catching features. In line with the 2019 Tết holiday (the Vietnamese New Year), TikTok leveraged on AnyTag to drive festive engagement with online communities in Vietnam.

Challenging the traditional meaning of "Tết holiday"

The challenge here was to upend brands like Pepsi, Neptune, Nestle and more, who have been building up brand storyli

Case Study

Influencer Marketing

Jan 2, 2020

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Any successful campaign comes from utilizing the right strategy and a good execution plan. GrabFood's “GrabFood Signatures” (Món "Độc" Quán Quen) campaign in Vietnam had received great results in 2019. Through the use of various Vietnamese influencers, GrabFood successfully introduced their new segment: Signature items in customer's frequently-visited restaurants, which can only be ordered on GrabFood.

Together with CastingAsia - an influencer marketing platform and business line under AnyMind Group, and Asia’s most-scaled ecosystem for influencer marke

Case Study

Influencer Marketing

Dec 27, 2019

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

Traveloka, an Indonesia-based company, is an online travel and lifestyle platform that offers a variety of travel solutions including flight, hotel, and car rental booking services, integrated within one application. Recently, Traveloka collaborated with CastingAsia, one of the world’s leading influencer marketing platforms, to drive interest and sales on social media for a promotional campaign.

With the purpose of raising awareness and driving user action for Traveloka’s Epic Sale and Epic Hour promotion campaign, CastingAsia utilized nano-, mega-, and

Oct 1, 2019

最新消息

The fourth acquisition for AnyMind Group: An inside look into how the GROVE acquisition went down, and the future of influencer marketing.

What happens if we grow too big for our Taiwan office?

AnyMind Group收購日本網紅公司GROVE

Operation TikTok and Dọn nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

What happens if we grow too big for our Taiwan office?

AnyMind Group收購日本網紅公司GROVE

Operation TikTok and Dọn nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

YouTube Channel 由 AnyMind Group 和 SUNNY SIDE UP 共同設立的新公司「AnyUp」營運

CastingAsia推出AnyStyle.Tokyo 扩大外国游客对日本旅行的兴趣

AnyMind Group at Singapore Business Review’s 20 Hottest Startups panel briefing 2019

Connecting the dots with CastingAsia @ YouTube Enterprise Day 2019

Introducing AnyMind Group’s Bangkok office!

#AnyMindFamily Stories: Journey to foreign lands: Yoko Hirakawa on moving to and working in Bangkok as a fresh graduate

TalentMind launches calendar and organization chart features for TalentMind People

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