Our Competitive Advantage

Since our founding in Singapore in 2016, we have been developing our business targeting the Asian market, home to over 4 billion people. With medium- to long-term population growth and sustained economic development anticipated in the region, focusing on this growth market enables us to achieve continuous business expansion. Ultimately, we aim to become "Asia's leading technology company" in the commerce sector.

In particular, the social commerce and cross-border e-commerce markets are projected to experience high growth over the medium to long term. We position these as key areas that will drive our company's growth.

On the other hand, we believe that many companies face hurdles in advancing their business in Asia due to differing local business practices and regulations in each Asian country, the difficulty of selecting reliable local partners in each country, and shortages of personnel and resources both locally and regionally.

Our business opportunities are increasing as we can provide support across Asia for such challenges faced by customers, with products and solutions that cover the entire business process. We will expand our business to leverage our network of bases and connections spread across Asia, establishing recognition as "the go-to company for cross-border e-commerce business and growth support in Asia - AnyMind," and achieving the No.1 position in Asia.

We make it our top priority to establish strong management structures and local teams in each country, with our management teams and recruitment infrastructure primarily composed of local talent well-versed in each market.

By having strong management and local teams in each country, we are able to localize solutions for local customers and develop local networks of influencers and media. Acquiring local networks is a particularly time-consuming process, so the networks we have built across Asian countries and regions since our founding represent a significant competitive advantage.

In the diverse Asian economic zones with different languages and cultures, we believe that the strength of local teams and networks with local clients and partners in each country are crucial for business development.

Our business model creates a structure where expanding client networks of brands, creators, and publishers leads to synergistic effects through upselling, cross-selling, and enhanced service appeal across other businesses.

To address the difficulties in SaaS adoption unique to Asian markets and the challenges local companies face in leveraging technology, we are promoting a "BPaaS (Business Process as a Service) model" that combines local networks in each country with globally integrated products. This enables customers to maximize technology utilization without depending on internal structures, enhancing competitiveness through business visualization with data and adoption of cutting-edge technologies.

We are currently further evolving this BPaaS model through strategic AI utilization, particularly promoting added value and productivity improvements through generative AI and other technologies in our software development. Through these initiatives, we will further strengthen our competitive advantage in the Asian market.

Particularly in the e-commerce support sector, we provide comprehensive support across the entire value chain, from sales, marketing, and live commerce to logistics and customer service. Based on local networks in each country and globally integrated products, we not only address local business practices and regulations in each country but also promote digital transformation and AI utilization. At the same time, clients can monitor data with high resolution through our products.

These high-value-added solutions that combine advanced technology with operations that have "field strength" are our greatest strength in powerfully supporting our customers' business growth and brand value enhancement in the Asian market.

Our company features an integrated structure that combines "Data and Products," "Operations," and "Sales."

First, by leveraging social media and purchasing data, we provide end-to-end support ranging from influencer utilization to e-commerce operations and performance measurement. Furthermore, backed by an operational capacity that supports over 10,000 campaigns annually, we ensure reliable project execution. In addition, with a sales force of over 500 people across 15 Asian markets, we provide marketing and commerce support on a cross-regional basis.

There are very few companies across the entire Asian region that possess all three of these elements.

We have executed acquisitions of over 15 companies both domestically and internationally in Japan. In addition to high organic growth, we strategically leverage M&A to pursue operational excellence and acquire outstanding management talent, further accelerating the business development of our entire group.